PLANO, Texas – Collegiate marketer Learfield recently tapped Kirsten Conrad to serve as director of integrated digital media sales for its bolstered Digital team. She primarily will be responsible for building cohesion among Learfield’s nationwide sales teams and digital practice to provide best-in-class service to the company’s 120 collegiate properties.

kirsten-conradConrad most recently served as social media director for CultureMap, where she developed and executed the company’s strategic social initiatives across multiple platforms. Prior to that, she served as communications director for D Magazine and as director of marketing and public relations for D. Jones Clothiers. Dallas native Conrad made her return to the Metroplex in 2011 having spent six years in Santa Monica, Calif. primarily working with Viacom/MTV Networks selling online advertising for Nickelodeon. She is an advertising graduate of the University of Oklahoma.

“Kirsten brings a wealth of experience to our fast-growing and evolving digital practice, and we know she will be an outstanding asset to the team,” said Learfield’s Senior Vice President-Digital Media Scott Carlis. “Not only will she be focused on partnering with our sales teams to maximize the benefits for all of our digital offerings and sponsorship opportunities, but Kirsten will be invaluable as far as bringing everything together and communicating it effectively internally and to our clients.”

Conrad will work closely with Vice President-Digital Media Katie Davison and a lead role in building the team of digital media sales specialists across the company’s four-region structure.

An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for 120 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; licensing and trademark consulting; digital platform expertise; and venue and technology systems through its affiliated companies. Earlier this year, the collegiate marketer also acquired social media agency Think Social. For more about Learfield’s history, businesses and career opportunities, visit