Dignity Health Becomes Official Healthcare Sponsor for Learfield Partner CSUB Athletics
BAKERSFIELD, Calif. – CSUB Athletics and its multimedia rights holder, Learfield’s Roadrunner Sports Properties, announced today that Dignity Health will serve as the official health care sponsor of the Roadrunners.
The three-year relationship with Dignity Health provides team doctors for the Roadrunners, allowing for additional specialty-care and overall health care options for CSUB student-athletes. Dignity Health operates more than 30 hospitals in the western United States, including three in Bakersfield.
“CSUB has a proven record of success and continues to grow in its commitment to excellence,” said Robin Mangarin-Scott, Dignity Health’s vice president strategic marketing and communications. “We are honored to support the administration in building athletes and students who are putting Bakersfield on the map. It’s an investment in the future of this outstanding university and our community.”
The partnership also provides the operator of Mercy and Memorial Hospitals in Bakersfield numerous unique branding opportunities. A few of those elements will be seen in the Icardo Center and includes a five-panel sign suspended over the iconic blue court. Dignity Health will take part in the ‘Champions Made Here’ campaign in the Icardo Center and will be visible at other CSUB facilities including The Main Soccer Field and Hardt Field.
“We are grateful for the commitment being made by Dignity Health by coming on board as the official health care sponsor of CSUB Athletics,” said director of athletics Kenneth “Ziggy” Siegfried. “This partnership is one that will not only help support our department from a financial standpoint, but also by enhancing the well-being of our student-athletes through the commitment being made to provide quality medical care for our student-athletes.”
Additionally, Dignity Health will become a presenting sponsor of the ‘Roadrunner Rundown’ weekly webcast on Bakersfield.com along with radio broadcasts of men’s basketball and baseball where they will sponsor ‘Dignity Health Pregame Show’ prior to each broadcast.
Dignity Health operates Mercy Hospital in downtown Bakersfield, Mercy Southwest and Memorial Hospital along with the Lauren Small Children’s Center at Memorial Hospital and numerous other care centers around the central valley. The name is derived from the dignity that is woven into the fabric of the organization’s culture. Its mission, vision and values were all formed out of the recognition of the inherent dignity of each person. Representing their commitment to delivering excellent medical care to all, to advocating on behalf of the poor, and to partnering with others to improve the quality of life.