LOUISVILLE, Ky. – U of L Athletics and its multimedia rights holder, Learfield’s Louisville Sports Properties, announced today they have extended an agreement with WAVE3 News to produce and air the football and men’s basketball coaches’ shows for the 2016-17 season.

For WAVE-TV, an NBC affiliate in Louisville, this marks the third consecutive year they will be involved with the “Inside the Cards” shows featuring Bobby Petrino and Rick Pitino during football and basketball seasons respectively.
“We look forward to continuing our Louisville sports partnership,” said WAVE3 News’ Vice President, General Manager Ken Selvaggi. “The year ahead should be an exceptional one for the Cards. The ‘Inside the Cards’ programs with coaches Bobby Petrino and Rick Pitino are a passion for our team to produce. We enjoy showcasing the players, fans and coaches, highlighting both strategy and entertainment. They’re fun to watch.”

In addition to the coaches’ shows, WAVE3 will broadcast multiple University of Louisville football and men’s basketball games through a Raycom Sports/Atlantic Coast Conference relationship.

“We’ve enjoyed our partnership with WAVE3 News and look forward to their continued role in bringing the Louisville Cardinals to our fans throughout the marketplace,” said John Penny, general manager for Louisville Sports Properties, Learfield’s local team that oversees all components of the rights relationship.