SAN MARCOS, Texas – Native Texan Bucky Lamb has been named general manager for Learfield’s Texas State Sports Properties team. Learfield is the university’s athletics multimedia rights holder, and the San Marcos team is solely dedicated to representing the Bobcats.

Bucky Lamb 2016Lamb, a sales and marketing veteran with more than 20 years of experience, most recently served as chief executive officer for Rodeo Austin. During his 16 year-stint with the Rodeo, he oversaw implementation of new technology, overall event growth and scholarship increases. He is an Austin native with deep Texas ties and received his undergraduate and master’s degrees from Texas A&M University. Lamb also served nearly eight years on the Austin Sports Commission’s board of directors and served six years as division manager for the San Antonio Livestock Exposition.

At Texas State Sports Properties, Lamb will lead all aspects of the extensive rights relationship between Learfield and the Bobcats including signage, sponsorships, corporate hospitality, event marketing, radio, television and digital opportunities via Additionally, he will work alongside Director of Athletics Dr. Larry Teis, Associate Athletic Director for External Operations Don Coryell, and the university athletic department to align initiatives in building the Bobcats brand locally, regionally and nationally.

“I am proud to join Learfield’s Texas State Sports Properties team,” said Lamb. “Under the leadership of Dr. Larry Teis, Texas State University has experienced tremendous growth and the Bobcat’s NCAA Division I athletics program is on the rise. I am honored to have the opportunity to work alongside the staff of Texas State University’s Athletic Department to promote its teams. It’s a great time to be a Bobcat!”

“Bucky’s undeniable connection to this area and the state of Texas, coupled with his level of experience, will be advantageous to our team at Texas State and we’re looking forward to continuing great things in San Marcos,” said Learfield Vice President Chris Kingston.

Learfield has long been immersed in the collegiate athletics landscape. In addition to Texas State, the company manages the multimedia and sponsorship rights for 120 collegiate institutions, conferences and arenas, in addition to supporting athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; licensing and trademark consulting; digital platform expertise; and venue and technology systems through its affiliated companies. For more about Learfield’s partners, history, businesses and career opportunities, visit