LUBBOCK, Texas – Texas Tech University Athletics and its multimedia rights holder, Learfield’s Red Raider Sports Properties, announced today that Geoff Haxton will be joining the Red Raiders as play-by-play broadcaster for men’s basketball and baseball.

Geoff Haxton pic TTU VoiceHaxton will relocate to Lubbock from Tulsa, Okla., where he served 11 years as the voice for men’s and women’s basketball and baseball at Oral Roberts University. He also served three years as a morning show host on Sports Animal Tulsa. Haxton’s previous experience also includes hosting the weekly “You Make the Call” call-in sports show on KTUL-8 in Tulsa. He launched his career in media and broadcasting serving five years as news director for Chisholm Trail Broadcasting in Enid, Okla.

“With our Learfield Sports Ops team and Texas Tech Athletics, we worked diligently to identify the right fit for the Red Raider brand and were lucky to find Geoff Haxton. He is incredibly talented,” said Rick Leach, general manager for Red Raider Sports Properties, Learfield’s Lubbock-based team that works alongside Director of Athletics Kirby Hocutt and the athletics administration to manage the rights relationship.

In addition to calling all Red Raider baseball and men’s basketball games, Haxton will be involved with the daily “Red Raider Update” radio show at the start of football season, and other duties as assigned. Haxton has received numerous broadcasting honors throughout his career, including Oklahoma Association of Broadcasters Best Non-Metro Newscast (2003), and Oklahoma Broadcast Educators Association, two-time first place winner of the play-by-play broadcast of the year (2000, 2001).

“We are excited to welcome Geoff to our Red Raider family,” Hocutt said. “His professionalism, work ethic and enthusiasm make him a great choice to enhance our broadcasts.”

“It’s an incredible honor to be chosen for this role at Texas Tech, and I have the utmost respect for Kirby Hocutt and those within the athletics department in Lubbock,” said Haxton. “My family and I can’t wait to immerse ourselves in the Red Raider culture. I would like to thank all involved that helped me towards achieving a dream of mine, calling games in the Big 12.”

Learfield has long been immersed in the collegiate athletics landscape. In addition to Texas Tech, the company manages the multimedia and sponsorship rights for 120 collegiate institutions, conferences and arenas. The company also supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. To learn more about Learfield and its history, visit