INDIANAPOLIS – Learfield Licensing Partners, a trademark management company specializing in collegiate licensing and branding, is pleased to announce that the United States Military Academy at West Point has signed an exclusive agreement allowing Learfield Licensing to represent the Academy and its licensing program.

The United States Military Academy has been educating, training and inspiring leaders of character for our United States Army and the nation for more than 200 years. Founded in 1808, West Point has an enrollment of 4,400 and is located less than 50 miles north of New York City along the banks of the Hudson River. The state-of-the-art sports facilities and academic lecture halls of the academy provide a perfect juxtaposition for the terrain-rich environment used for cadet military training. Athletically, the Knights compete at the NCAA Division I level in both men’s and women’s sports.

New LLP LogoLearfield Licensing has been hired to help maximize opportunities for the Academy through aggressive retail merchandising and brand development, along with handling the day-to-day management duties of the university’s trademark licensing program. Additionally, the Academy will have the opportunity to work with SME, a New York City-based agency specializing in building brands, to strategically analyze and evolve the West Point brand across its many touchpoints. Learfield acquired SME in June of 2016.

“We are excited about the new agreement with Learfield Licensing Partners,” said Army West Point Director of Athletics Boo Corrigan. “We are looking forward to expanding our relationship with Learfield and continuing to build our brand nationally. This partnership will strengthen our relationship with alumni, fans and the American public.”

“It is a great privilege to be partnering with the United States Military Academy” said Bob Bernard, president and CEO of Learfield Licensing. “West Point has such a proud tradition of excellence, leadership and service to our country, and we look forward to helping them expand their brand footprint throughout the United States.”

About Learfield Licensing Partners
Learfield Licensing Partners is a world-class licensing firm that has more than 40 years of experience in trademark licensing, brand protection, marketing and merchandising, and aligns perfectly with Learfield’s history, strength and reputation within the industry. Learfield Licensing represents numerous colleges and universities; athletic conferences; bowl games and special events, and special properties nationwide. Learfield manages the multimedia rights for more than 100 collegiate properties and has prominence in all of the major conferences. In addition to the varied offerings of Learfield Licensing Partners, Learfield offers its partners with professional concessions and ticket sales, digital platform expertise and in-venue signage and technology capabilities through its owned companies. To learn more, visit For additional information about Learfield Licensing Partners’ capabilities, visit