Mississippi State becomes StubHub’s fifth SEC property in its collegiate portfolio
SAN FRANCISCO – StubHub, the world’s largest ticket marketplace, has signed a multi-year agreement with Mississippi State University, in which it will become the official ticket resale marketplace of the Bulldogs. The agreement is in partnership with Spectra Ticketing & Fan Engagement, provider of integrated ticketing and marketing services and Learfield, the university’s athletics multimedia rights partner.
With the agreement, Mississippi State becomes StubHub’s fifth SEC property on its roster of NCAA partnerships, and builds on its position as a major partner and sponsor in the collegiate space, working with nearly 40 Division I universities.
“Mississippi State Athletics is pleased to provide Bulldog fans with an advanced — and secure — ticketing platform as a result of its relationships with StubHub and Spectra,” said Scott Wetherbee, Senior Associate AD for External Affairs. “We know providing a trusted destination for both buying and selling tickets is an important service for our fans.”
Through StubHub’s strategic partnership integration with industry-leader Spectra Ticketing & Fan Engagement, Mississippi State University season ticket holders will access StubHub as the official ticket marketplace of the Bulldogs. The service is a fully-integrated ticketing platform, which allows for season- and single-game ticket holders the opportunity to resell tickets with confidence and ease on the world’s largest ticket marketplace, while also providing buyers a complete experience, with instant tickets via mobile delivery or print-at-home.
“We are thrilled to further enhance our partnership with Mississippi State University to include our strategic partnership integration with StubHub,” said President and Chief Executive Officer, Spectra Ticketing & Fan Engagement Dave Butler. “Our partnership with StubHub provides Bulldog fans with an easy-to-use and fan-friendly platform to buy and resell fantastic tickets to Mississippi State’s events on the world’s largest marketplace.
The industry-leading technology, paired with StubHub’s wealth of data, will also provide Bulldog fans with the clearest pricing guidance and the most accurate recommendations to get the very best value. Every transaction is also backed by StubHub’s 100% money-back Fan Protect Guarantee and access to 24/7 customer service.
“In cooperation with Learfield and Spectra Ticketing & Fan Engagement, StubHub is proud to partner with Mississippi State University, one of the most vibrant and successful athletic programs in all of college sports,” said Brian O’Malley, sr. manager, business development, StubHub. “StubHub has built its business to provide the best possible experience for fans, and we know it all starts with a seamless ticket transaction. We are thrilled to offer Bulldog fans our secure and streamlined platform, making it easier than ever to buy and sell tickets on the go, and ultimately, get into the big game.”
In addition to the ticketing integration, StubHub will receive a portfolio of sponsorship and marketing assets, including social collaborations, plus digital and in-venue advertising and promotions at football and basketball games, which includes StubHub’s signature “Move of the Game,” wherein a Bulldogs season ticket holder is surprised with upgraded premium seats at an athletic event. The sponsorship and marketing rights are managed by Learfield’s Bulldog Sports Properties, the multimedia rights holder and sports marketing arm for Mississippi State Athletics.
“StubHub remains a great partner to us, and a company that continues to evolve and grow in the collegiate footprint,” said Learfield Executive Vice President, National Sales Roy Seinfeld. “We’re glad to have them now representing our partner, Mississippi State, and the passionate Bulldog fan base.”
Mississippi State University joins four other SEC schools in the StubHub portfolio; Louisiana State University (2015), University of Georgia (2013), Auburn University (2012) and University of Alabama (2012).
At StubHub, our mission is simple: help fans find fun. We connect fans with their favorite teams, shows and artists and introduce them to the ones they’ll love next. As the largest ticket marketplace in the U.S., we enable fans to buy and sell tickets to tens of thousands of events, whenever they want, through our desktop and mobile experiences, including our StubHub and StubHub Music apps for iPhone, iPad, Apple Watch and Android. Offering a superior fan experience at its core, StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. Our industry firsts include the introduction of the first ticketing application and the first interactive seat mapping tool. Our business partners include more than 60 teams in MLB, NBA, NHL, MLS and NCAA, plus AEG, AXS and Spectra Ticketing & Fan Engagement. Throughout North America, the United Kingdom and Germany, StubHub provides the total end-to-end event going experience. StubHub is an eBay company (NASDAQ: EBAY). For more information on StubHub, visit StubHub.com or follow @StubHub on Twitter, Facebook and Instagram or YouTube.com/StubHub.
About Spectra Ticketing & Fan Engagement
Spectra’s Ticketing & Fan Engagement division is a leader in ticketing, fundraising, marketing, and analytics solutions with over 35 years of experience. Spectra Ticketing & Fan Engagement enables college athletic programs, arenas, professional sports, and performing arts clients to sell more than 120 million tickets per year.
An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for 120 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; licensing and trademark consulting; digital and social platform expertise; and venue and technology systems through its affiliated companies.