BROOKINGS, S.D. – South Dakota State University Athletics and Midco Sports Network announced today an extension of their integrated partnership through 2026. Concurrent with the upcoming 2016-17 athletic season, the new dual broadcast and corporate partnership agreement was secured and will be managed by the university’s exclusive athletics multimedia rights holder, Learfield’s Jackrabbit Sports Properties.

MidcoSN_4C_RegisteredThe renewed 10-year commitment provides MidcoSN® with extensive visibility among Jacks’ fans through various multimedia assets including in-venue signage, digital opportunities via, radio and game day interaction. MidcoSN will provide sports coverage of Jackrabbit Athletics, most notably live football and men’s and women’s basketball games. In fall 2016, MidcoSN will produce live broadcasts for five of six home football games. Additionally, a generous MidcoSN donation will mean improved technology for a better fan experience inside the new Dana J. Dykhouse Stadium opening this fall.

“MidcoSN is proud to partner with South Dakota State University for another 10 years – ensuring Jackrabbit fans will enjoy live game action and original shows where MidcoSN’s award-winning sports journalists deliver game analysis, coach insights and coverage of athletes,” said Mark Powell, VP of Business Development for Midco.

According to SDSU Director of Athletics Justin Sell, “MidcoSN has been a loyal partner for years, dedicated to helping us further the Jacks’ brand, support the hard work of our student-athletes and provide our fans in key markets excellent programming and game action of their favorite collegiate team. We’re grateful for their continued support of the Jacks.”


Powell added, “SDSU fans live throughout the Midco cable TV footprint in South Dakota, North Dakota and Minnesota – plus MidcoSN is available through several affiliate partners in the region. We’re excited to bring these audiences more high-quality TV productions of Jackrabbit athletics.”

“MidcoSN is committed to delivering quality at all levels, and they are a pleasure to team with. We’re looking forward to leveraging this relationship another 10 years,” said Britt Oligschlaeger, Jackrabbit Sports Properties’ General Manager.

Midco Sports Network provides live coverage of local sporting events and produces award-winning original sports programming. Since 2010, MidcoSN has delivered the sights and sounds of high school, collegiate, outdoors, motorsports and more to homes and businesses across the Upper Midwest. Visit to catch up on the action and check out blogs from the MidcoSN team.

Learfield has long been immersed in the collegiate athletics landscape. In addition to South Dakota State, the company manages the multimedia and sponsorship rights for 120 collegiate institutions, conferences and arenas, in addition to supporting athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; licensing and trademark consulting; digital platform expertise; and venue and technology systems through its affiliated companies. For more about Learfield’s partners, history, businesses and career opportunities, visit