GREEN BAY, Wis. – Learfield recently named Mark Devenport general manager for its Phoenix Sports Properties team representing University of Wisconsin-Green Bay. Devenport is an accomplished sports and entertainment marketer bringing more than 25 years of diverse experience to the university’s athletics multimedia rights holder.
Devenport, a Green Bay native, relocates to Green Bay from Los Angeles, Calif. where he was managing director for Eat the Ball, a high-tech food company, where he oversaw business development, sales and marketing and revenue growth. Prior to that, he was a senior sales consultant for Team Marketing in Lucerne, Switzerland, where he led football marketing partnerships for the UEFA Europa League. He also previously served in senior roles with global sports organizations Interface Marketing/Football Future and Sportfive International in Zurich. Devenport got his career start working for California Sports Special Events in Los Angeles, as director of marketing and sales for the firm representing the commercial and event management interests of the Great Western Forum.
At Phoenix Sports Properties, Devenport leads all aspects of the extensive rights relationship between Learfield and Green Bay Athletics, which includes signage, sponsorships, corporate hospitality, event marketing, play-by-play radio, television and radio coaches’ shows, and digital opportunities via greenbayphoenix.com. Additionally, he will work alongside Director of Athletics Mary Ellen Gillespie and the university athletic department to align initiatives in building the Phoenix brand locally, regionally and nationally.
“The experience Mark brings to Green Bay is extremely impressive and diverse, and we’re excited for him to bring his worldwide sports marketing knowledge to the college space and what we are accomplishing here at UWGB,” said Learfield Vice President Bob Welch.
Learfield has long been immersed in the collegiate athletics landscape. The company manages the multimedia and sponsorship rights for more than 120 collegiate institutions, conferences and arenas, in addition to supporting athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; licensing and trademark consulting; digital platform expertise; and venue and technology systems through its affiliated companies. For more about Learfield’s partners, history, businesses and career opportunities, visit www.learfieldsports.com.