INDIANAPOLIS — The World Boxing Council (WBC) and Learfield Licensing Partners, a trademark management agency specializing in licensing and branding, have signed an exclusive agreement naming Learfield Licensing as the WBC’s global representative across all categories for licensing and merchandising.

Learfield Licensing has been hired to maximize exposure opportunities for the WBC globally while helping secure strong partnerships for WBC-licensed products across various categories and retail channels. By growing the brand internationally, Learfield Licensing will assist in delivering quality WBC-licensed products and collectibles to the millions of boxing fans around the world.

“We are extremely pleased and excited to announce our partnership with Learfield Licensing, an organization with a significant history, the champions of marketing,” said Mauricio Sulaiman, WBC president. “I’m confident this new partnership will prove to be very beneficial as we leverage the collective opportunities and resources which will create tremendous ventures to continue to lead our beloved sport of boxing.”
Along with handling the day-to-day management duties of the WBC’s trademark licensing program, Learfield Licensing will utilize licensing and marketing partnerships to stimulate fan connectivity and engagement to grow awareness of the WBC. Celebrating past and current WBC champions and the history and heritage of the WBC will allow for impactful co-branding opportunities and increased visibility.

“We are thrilled to be partnering with the World Boxing Council,” said Bob Bernard, president and CEO of Learfield Licensing. “The WBC has a tremendous history and is one of the most recognized and respected names in all of boxing. It is an honor to help the WBC build upon its impressive story, traditions and success, and we look forward to helping the WBC grow its brand and connect with new fans around the world.”

Learfield Licensing will leverage its strong relationships with leading retailers and manufacturers in the pursuit of new opportunities for the WBC. This partnership also includes the ability to showcase the WBC as a lifestyle brand featuring performance apparel and authentic training products that target fitness enthusiasts and the growing audience who view boxing as the ultimate workout program. Learfield Licensing’s legal team will work alongside the WBC to strengthen and protect the WBC brand in markets throughout the world.

About the World Boxing Council
Established in 1963 and with 167 affiliated countries, the WBC is one of the oldest and most respected sanctioning bodies in boxing. Since its inception, the WBC has worked to promote the sport and protect the safety of boxers while establishing rules and regulations. A WBC championship is the pinnacle for boxers worldwide and has been held by legendary champions such as Muhammad Ali, Joe Frazer, George Foreman, Mike Tyson, Evander Holyfield, Oscar de la Hoya, Julio Cesar Chavez and Floyd Mayweather.

About Learfield Licensing Partners
Learfield acquired both LRG and SMA in 2014. These two industry-leading agencies now combine their more than 40 years of experience into Learfield Licensing Partners – a world-class licensing firm that integrates each company’s services and success to align perfectly with Learfield’s history, strength and reputation within the industry. Learfield manages the multimedia rights for more than 120 collegiate properties and has prominence in all of the major conferences. In addition to the varied offerings of Learfield Licensing Partners, Learfield offers its partners with professional concessions and ticket sales, digital platform expertise and in-venue signage and technology capabilities through its owned companies. To learn more, visit For additional information about Learfield Licensing Partners’ capabilities and U.S. office locations, visit

Logos for the World Boxing Council and Learfield Licensing Partners are available upon request. Please contact Lisa Tomlinson at if assets are needed.