05-26-16 Year of the Cowbell Photo by Kelly Price

STARKVILLE, Miss. – Mississippi State Athletics and Learfield’s MSU Bulldog Sports Properties have announced they have entered into a new partnership with Year of the Cowbell naming the company the “Official Cowbell of MSU Athletics” for the next three years.

“We’re excited to be partnering with Year of the Cowbell as they are becoming a known and well trusted name in the industry,” MSU Director of Athletics Scott Stricklin said. “We are confident they will provide our fans with the best quality products that will further continue the MSU traditions throughout our athletic venues.”

“Since joining the MSU Family I have learned just how special the cowbell is,” MSU Head Football Coach Dan Mullen said. “Year of the Cowbell is doing some great work carrying on this tradition, and I am excited to see what the future holds for them.”

Through in-game giveaways and social media engagements, fans will see the many ways that cowbells make us family. As part of the partnership Year of the Cowbell will integrate themselves as part of the Family and serve our schools unique tradition.

“We are looking forward to working with Mississippi State Athletics and Learfield’s MSU Bulldog Sports Properties on this new partnership,” said Chuck Lovern, MSU Alum and President of Year of the Cowbell. “Cowbells make us family. It is a connection unlike any other in college sports. When you ring one of our cowbells you are connecting to the rich traditions of Mississippi State. The Cowbell connects us like nothing else. Year of the Cowbell is thankful to partner with Mississippi State Athletics to be known as the “Official Cowbell” of this time honored tradition.

For more information about Mississippi State Athletics and the 2016-17 schedules, visit HailState.com. To learn more about Year of the Cowbell, visit www.yearofthecowbell.com.

An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for 120 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; licensing and trademark consulting; digital platform expertise; and venue and technology systems through its affiliated companies. For more about Learfield’s history, businesses and career opportunities, visit www.learfieldsports.com.