WEST LAFAYETTE, INDIANA – The Purdue University Department of Athletics today announced it has appointed IMG Learfield Ticket Solutions (IMGLTS) to maximize premium seating ticket sales for football.
IMGLTS, a joint venture between IMG College and Learfield, now represents 35 collegiate partners for whom the agency generated more than $105 million worth of ticket sales and fundraising revenue in 2015.
“We are excited for the opportunity to work with IMG Learfield Ticket Solutions to help create new fans of the Ross-Ade premium seating experience,” said Nancy Cross, Senior Associate Athletics Director of Purdue University. “Their additional sales team, broad-based premium seating background, and data-driven approach will augment the efforts of our current Purdue Athletics Premium Seating staff members, Alex Borst and Jayne Giesler.”
As part of the relationship, IMGLTS will focus on the Shivley and Buchannan club areas, along with the suite area for the Ross-Ade Stadium premium seating program.
“Purdue’s leadership has emphasized enhancing the fan experience, while doing a great job of working with season ticket holders and group buyers to attract them to games,” said Rob Sine, President of IMG Learfield Ticket Solutions. “Our on campus team will be poised to expand on the University’s efforts to grow fan relationships by deploying nationwide best practices and utilizing technology to attract buyers who want the best experience possible on game day at Ross-Ade Stadium.”
IMGLTS recently announced partnerships with Rutgers, East Carolina, the Big Ten Conference and the Mountain West Conference.