LEARFIELD NAMES BRAD HUNT GENERAL MANAGER FOR ITS UNH WILDCAT SPORTS PROPERTIES TEAM
DURHAM, N.H.– Brad Hunt has been appointed general manager for Wildcat Sports Properties, Learfield’s local team solely dedicated to representing University of New Hampshire Athletics. Hunt is an accomplished sports marketing veteran who brings more than 30 years of experience to the university’s athletics multimedia rights holder.
Most recently, Hunt has been serving as a senior consultant to premier sports organizations such as Chelsea Football Club and the United States Olympic Committee. Prior to that, he spent six years as operating partner for Michael Johnson Performance, spearheading the start up, sales, marketing and administration for the Olympian’s namesake sports training company in the Dallas, Texas, area. Additionally, Hunt has served with some of the biggest names in sports business including IMG, where he served five years as senior vice president in the company’s Cleveland, Ohio, headquarters leading its new effort into global football in North and South America. For 10 years, he also was president and chief operating officer for Gold Medal Management, which represented Olympic gold medal athletes; and before that as vice president for Advantage International (now Octagon) overseeing the establishment of the company’s Olympic management division.
At Wildcat Sports Properties, Hunt will lead all aspects of the extensive rights relationship between Learfield and UNH Athletics, which includes signage, sponsorships, corporate hospitality, event marketing, play-by-play radio, television and radio coaches’ shows, and digital opportunities via unhwildcats.com. Additionally, he will work alongside Director of Athletics Marty Scarano and the university athletic department to align initiatives in building the Wildcats’ brand locally, regionally and nationally.
“We are excited to welcome Brad to our Athletics family and Wildcat Sport Properties,” said Scarano. “Brad brings considerable experience in all aspects of sports marketing, promotions, media rights and representation. Aligned with our new marketing department under senior associate athletic director Jon Danos, there is much to anticipate. As we move into the new stadium and undertake new business initiatives, there will be many new opportunities for revenue generation and areas of growth for statewide corporation and businesses. Brad will do a fabulous job of articulating those opportunities.”
“Brad’s experience is immense and impressive, touching every area of our business from corporate partnership and brand development to revenue growth. We are excited to welcome him in Durham and know he’ll make an immediate impact on what we are doing at UNH,” said Learfield Sports Vice President Pam Batalis.
Learfield has long been immersed in the collegiate athletics landscape. The company manages the multimedia and sponsorship rights for more than 120 collegiate institutions, conferences and arenas, in addition to supporting athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; licensing and trademark consulting; digital platform expertise; and venue and technology systems through its affiliated companies. For more about Learfield’s partners, history, businesses and career opportunities, visit www.learfieldsports.com.
For more information on UNH athletics, visit www.unhwildcats.com.