LOUISVILLE, Ky. – Ronaldo Designer Jewelry, through their partnership with Learfield and the KFC Yum! Center, has been presenting artist’s performing at the venue with customized, locally handcrafted Ronaldo Designer Jewelry.


This is the first for the KFC Yum! Center and Ronaldo Jewelry, as the Ronaldo’s previous outreach centered on retail outlets and its online boutique.

“This is a unique partnership for the arena, and we are thrilled to have a local partner with a worldwide presence providing customized gifts to our entertainers,” said KFC Yum! Center General Manager Dennis Petrullo. “This is just one more way we can roll out the red carpet for the artists who perform at the KFC Yum! Center and showcase the uniqueness of our city.”

The KFC Yum! Center presented Blake Shelton and Bruce Springsteen with custom bracelets prior to their performances this past weekend. They had previously presented Madonna and Carrie Underwood with bracelets before their concerts earlier this year. [Picture of jewelry available upon request]

“We are very excited to partner with the KFC Yum! Center to promote our unique jewelry line. This is a new promotional campaign for us, marketing directly to local consumers while increasing our national presence.” said Mike Scheser, Ronaldo Designer Jewelry. “We look forward to continuing to create memorable pieces for some of the world’s top entertainers who perform at the arena.”

About Learfield
An industry leader for more than four decades, Learfield has a deep presence in the college athletics and arena marketing landscape nationwide. Proudly managing the rights for the KFC Yum! Center from it’s opening in 2010, the company also manages the multimedia and sponsorship rights for 120 collegiate institutions, conference and arenas. Learfield also provides its partners access to professional concessions and ticket sales; licensing and trademark consulting; digital platform expertise; and venue and technology systems through its affiliated companies. For more about Learfield’s history, businesses and career opportunities, visit www.learfieldsports.com.