HANOVER, N.H. – Learfield announced today that Ed Chamberlain has been named general manager for its Big Green Sports Properties team supporting Dartmouth College, which recently outsourced its athletic multimedia rights for the first time in school history. Learfield was selected as Dartmouth’s rights partner, joining Brown and Penn as other Ivy League schools represented by the collegiate marketer.
Chamberlain will spearhead all corporate sponsorship endeavors for the Big Green, including venue signage, promotions, radio advertising and ads on DartmouthSports.com. He will work alongside the athletic administration on a daily basis, and he officially starts on Monday, Feb. 15.
Chamberlain boasts nearly 15 years of experience in the hockey arena, holding sales and marketing and senior-level front office positions throughout his career for numerous NHL and AHL teams including the Nashville Predators, Florida Panthers, San Antonio Rampage, Iowa Stars Hockey Club and Texas Tornado Hockey Club. He founded E&E Consulting LLC in 2011 which continues to provide consultation in areas of business operations and sales and marketing to teams in the American Hockey League, East Coast Hockey League and the USHL, as well as minor league baseball. Most recently, Chamberlain served as president of the USHL’s Madison Capitals and vice president of corporate partnerships and broadcasting for the Iowa Wild (AHL affiliate for NHL’s Minnesota Wild).
In addition, Chamberlain served as vice president of sales and marketing/operations for the Hamilton Bulldogs, which increased revenues and attendance by 20 percent in just one year under his leadership. He also was responsible for creating and overseeing the AHL Hamilton Outdoor Classic where a record 20,564 fans watched the Bulldogs play the Toronto Marlies.
“We’re excited to have Ed lead our team at Dartmouth,” said Learfield Sports Vice President Pam Batalis. “He is a creative marketing strategist with terrific business acumen and sales experience. His significant success at all levels of professional hockey will only enhance his transition into the collegiate landscape. We know he’ll be a valuable compliment to Dartmouth Athletics as we work together to optimize the power of the Big Green brand through multiple platforms.”
Dartmouth is one of 120 collegiate properties represented by Learfield. The company’s rich history includes over four decades of developing trusted, long-term relationships with some of the most revered institutions and associations in the world of college sports. Additionally, it titles the Learfield Sports Directors’ Cup and offers its partners professional concessions and ticket sales; licensing and trademark consulting; digital platform expertise; and venue signage and technology systems through its owned companies. To learn more about the company, visit www.learfieldsports.com.