CHICAGO  – Collegiate marketer Learfield Sports today announced that Doug Bax has been promoted from senior director, business development to vice president. Bax has been an integral member of Learfield’s sales efforts for nearly 30 years and will continue leading oversight for the Central Region.

bax70x80Bax offices in Learfield’s Jefferson City, Mo. headquarters, a prime location for his continued focus of working with corporations in the Midwest wanting to align with the growing popularly of college sports. Learfield Sports represents more than 120 collegiate properties nationwide, with a deep concentration in the Midwest. Bax, who joined Learfield in 1988, is a key member of the current national sales operation led by Executive Vice President Roy Seinfeld.

“Doug has been vital in Learfield’s sales efforts for three decades. He’s not only shared a rich history here but has watched the company grow and evolve,” said Seinfeld. “He has helped Learfield make incredible strides, and led significant accounts with blue-chip companies who really want an ‘in’ in collegiate sports. His VP promotion is well deserved.”

Learfield Sports is a leader in collegiate sports marketing. In addition to managing multimedia and sponsorship rights for 120 collegiate programs, Learfield titles the prestigious Learfield Sports Directors’ Cup with award co-founders NACDA and USA Today. Representing collegiate institutions, conferences and arenas for their respective rights and sponsorship initiatives, Learfield offers these partners with professional concessions and ticket sales, licensing and trademark consulting, digital platform expertise and venue and technology systems through its owned companies. To learn more about its history, businesses and job opportunities, visit