KEISHA TAYLOR TO LEAD MARKETING FOR LEARFIELD SPORTS
Turner Executive Named Senior Vice President-Integrated Marketing
PLANO, Texas – Learfield Sports is enhancing its sales and client support efforts with the appointment of Keisha Taylor as Senior Vice President – Integrated Marketing. Taylor has been with Turner Broadcasting for the past 10 years, most recently as Senior Director of Entertainment Marketing for TNT and TBS.
In this newly created position, Taylor will oversee marketing, graphics, research, client insights and ideation, events and training. She also will be working with the company’s sales and digital teams in development of new social and mobile concepts for Learfield clients. “We are so pleased to have Keisha join us,” said Andy Rawlings, Learfield’s chief revenue officer. “She is a superb addition to our team. Her background and marketing experiences with Turner are impressive and especially valuable to us, particularly as we expand our client services, helping our customers realize the greatest value from their investments in college sports.”
At Turner, Taylor played an integral role in the development and direction of marketing campaigns for some of the networks’ most successful series. The campaigns included traditional advertising, as well as social, mobile and digital strategies.
“I am very excited to be joining Learfield,” said Taylor. “Not only is this an important step for me professionally, I’m excited about the culture of Learfield and the dynamic nature of the college sports marketplace and significant role Learfield plays with 120 multi-media collegiate partnerships.”
After earning a degree in Mass Communications from Hampton University, Taylor held account and marketing positions at BBDO Advertising Agency and Children’s Healthcare of Atlanta.
Learfield Sports is a leader in collegiate sports marketing. In addition to managing multimedia and sponsorship rights for 120 collegiate programs, Learfield titles the prestigious Learfield Sports Directors’ Cup with award co-founders NACDA and USA Today. Representing collegiate institutions, conferences and arenas for their respective rights and sponsorship initiatives, Learfield offers these partners with professional concessions and ticket sales, licensing and trademark consulting, digital platform expertise and venue and technology systems through its owned companies. To learn more about its history, businesses and job opportunities, visit www.learfieldsports.com.