ALBUQUERQUE, N.M. – Tamaya Enterprises has committed to a 10-year partnership with the University of New Mexico for naming rights to the Lobo Baseball Field. The agreement secures the name, Santa Ana Star Field, through 2025 marking a first for both Lobo Baseball Field and Tamaya Enterprises.
“We are delighted to strengthen our relationship with Tamaya Enterprises who have been long-standing supporters of the Lobos. The field naming rights is a great example of their commitment to the community and provides us an opportunity for Lobo Athletics to give back to the Pueblo of Santa Ana,” said UNM Vice President for Athletics Paul Krebs. “The beneficiary of this field naming rights is not just our baseball program but our entire community and state.”
The naming rights investment will come in over the life of the contract and will help the athletic department provide a first-class experience for Lobo student-athletes.
This partnership will make Tamaya Enterprises the most prominent sponsor at the stadium, including exterior signage in the outfield facing University Avenue. A specific Santa Ana Star Field logo will be designed and mutually agreed upon between Tamaya Enterprises and UNM Athletics.
“It is with great pride that we announce the Santa Ana Pueblo’s Tamaya Enterprise Inc. secured the naming rights to the University of New Mexico Lobo baseball field, which will now be known as the Santa Ana Star field. The Pueblo of Santa Ana is proud to continue our community support and partnership with UNM Lobo sports,” said Tamaya Enterprises Board of Directors. “When bringing together different cultures a relationship is founded, a relationship that grows into opportunities for a community and its people. The partnership that has been created by the Pueblo of Santa Ana’s, Tamaya enterprise Inc. Board and New Mexico Lobos has generated history for our people.”
“We are excited to expand our existing relationship with the Pueblo of Santa Ana and Tamaya Enterprises, which will include new marketing assets and specific community events,” added Kyle James, general manager for Learfield Sports’ Lobo Sports Properties, the exclusive multimedia rights holder for UNM Athletics which was integral in securing the relationship on behalf of the university.
In addition to stadium naming rights for Lobo Baseball, Tamaya Enterprises has worked with UNM Athletics and Lobo Sports Properties on other related components including support of all Lobo athletic sports camps and clinics.
Lobo Sports Properties is a property of Learfield Sports, which manages the multimedia rights and sponsorships for nearly 120 collegiate institutions and associations, and titles the prestigious Learfield Sports Directors’ Cup. To learn more about its history, businesses and job opportunities, visit www.learfieldsports.com.