INDIANAPOLIS – IMG Learfield Ticket Solutions (IMGLTS) has announced a multiyear partnership with the Mountain West Conference focused on selling Mountain West Men’s and Women’s Basketball Championship tickets beginning with the 2016 tournament.
Ticket sales for the conference basketball championships at the Thomas & Mack Center in Las Vegas will be handled by the IMGLTS Call Center in Indianapolis and IMGLTS’s on-site staff at UNLV.
“We are excited to partner with the leader in outbound collegiate ticket sales,” said Dan Butterly, Senior Associate Commissioner for the Mountain West Conference. “As generating live event attendance becomes more challenging across all sports, we are enlisting the help of the leading outbound ticket sales team in college sports to help us serve our fans while generating revenue for the Conference. We believe that once fans are in Thomas & Mack Center for the Mountain West Basketball Championships, they will want to come back to see more tremendous basketball being played while enjoying the entertainment provided around the games.”
“IMG Learfield Ticket Solutions is excited to partner with the Mountain West to support their post season basketball tournament,” said Rob Sine, President, IMG Learfield Ticket Solutions. “Las Vegas is an exciting host city for post season basketball and our team will work to enhance the student-athlete experience by increasing ticket sales and optics for the Conference.”
IMGLTS will assist in future sales planning, including collaborating on sales strategy, which will include venue scaling, pricing analytics, lead generation and development of a targeted marketing campaign for the MW.
The MW becomes the second conference to partner with IMGLTS, following the Big Ten Conference’s deal announcement last month. IMGLTS, a joint venture between IMG College and Learfield, represents 36 collegiate partners.
Universities extending their IMGLTS partnerships in 2015 include Florida, Oklahoma, North Carolina State, Colorado, Temple, Pittsburgh, Penn State, Richmond, UNLV and UTSA.
IMGLTS sells more tickets to university athletic events than any other outbound ticket sales company. IMGLTS sold nearly $80 million worth of tickets for its school partners in 2014, and an additional $9 million in donations was raised across its properties.
About IMG Learfield Ticket Solutions
Initially launched in January of 2011 as IMG College Ticket Solutions and strengthened by a merger in March 2012, IMG Learfield Ticket Solutions (IMGLTS) provides schools and conferences ticket sales and customized revenue solutions ranging from consulting to comprehensive outsourcing. IMGLTS provides a professional sales force working from within the athletic department or from its national sales centers in Indianapolis and Winston-Salem, N.C. The company’s mission is to provide high-value expertise, world-class solutions, services and experiences to collegiate partners and their fans, building the largest, and most engaged fan base in sports.