INDIANAPOLIS – Learfield Licensing Partners, a trademark management company specializing in collegiate licensing and branding, has appointed Eric Johnson as its new Chief Operating Officer. In this role, Johnson will be responsible for day-to-day operating activities of Learfield Licensing, including: revenue and sales growth; expense, cost and margin control; monthly, quarterly and annual financial goal management; retail and property client management, and staff management and development.


Prior to his appointment, Johnson held various leadership positions in his 14 years at Wincraft, serving most recently as vice president of collegiate sales and marketing. In that role, he helped to increase Wincraft’s collegiate business and was involved in expanding the company’s high school business and their online and social media presence. He also serves as a member of the board of directors for the International Collegiate Licensing Association (ICLA).

“Eric is true leader within the collegiate licensing industry, and brings great insight, relationships and energy to the COO position,” said Bob Bernard, CEO of Learfield Licensing Partners. “His experience and business acumen are a perfect fit for the future of our company and we’re excited to welcome him to our team.”

“Learfield Licensing Partners is in a dynamic position in the collegiate licensing space that will allow for new and exciting growth opportunities for their clients,” said Johnson. “I am excited to be joining a company with such great people and opportunities, and I am looking forward to working with the team to bring our partners’ unique programs and services to help them grow and strengthen their brand.”

Learfield Sports acquired both LRG and SMA in 2014. These two industry-leading agencies now combine their more than 40 years of experience into Learfield Licensing Partners – a world-class licensing firm that integrates each company’s services and success to align perfectly with Learfield’s history, strength and reputation within the industry. Learfield Sports manages the multimedia rights for more than 100 collegiate properties and has prominence in all of the major conferences. In addition to the varied offerings of Learfield Licensing Partners, Learfield offers its college partners professional concessions and ticket sales, digital platform expertise and in-venue signage and technology capabilities through its owned companies. To learn more, visit For additional information about Learfield Licensing Partners’ capabilities and U.S. office locations, visit