DARTMOUTH ATHLETICS SELECTS LEARFIELD SPORTS AS FIRST-EVER MULTIMEDIA RIGHTS PARTNER
HANOVER, N.H. – Dartmouth College will outsource its comprehensive athletic multimedia rights for the first time in school history, electing to partner with Learfield Sports, which represents 120 collegiate properties nationwide, including Brown University and the University of Pennsylvania in the Ivy League.
The multi-year partnership is effective immediately, and Learfield will hire a general manager to oversee the establishment of “Big Green Sports Properties” to work alongside the athletic administration on a daily basis. This local Learfield team – dedicated solely to Dartmouth Athletics – will manage the Big Green’s corporate sponsorship endeavors including venue signage, promotions, radio advertising and ads on DartmouthSports.com.
“This is a big day for all of us associated with Dartmouth Athletics,” said Director of Athletics and Recreation Harry Sheehy. “We look forward to a long-term partnership with Learfield Sports and are confident they understand the unique qualities and culture that is Dartmouth Athletics.”
In addition to the initiatives of Big Green Sports Properties, Dartmouth Athletics will benefit from the efforts of Learfield’s national sales team, which builds larger platforms across multiple collegiate properties with corporate America. In New England, Learfield represents the University of Vermont, University of New Hampshire, University of Maine, University of Massachusetts Amherst, University of Rhode Island, Providence College and Brown University.
“We’re pleased to have Dartmouth as our third Ivy League school in the Learfield family,” said Learfield President and CEO Greg Brown. “We love what we do and are truly passionate about connecting companies with the fans and campus communities that share an affinity with respective college campuses. We’re looking forward to working closely with Harry and his team to explore new opportunities for the Big Green brand.”
A private, four-year, liberal arts, coeducational college, Dartmouth’s focus is on undergraduate education, but the College features graduate schools of business, engineering and medicine as well as 16 graduate programs in the arts and sciences. A destination for the highly motivated student-athlete, Dartmouth is the nation’s ninth oldest college and a member of the Ivy League. Featuring a comprehensive athletic menu, Dartmouth offers 35 varsity sports — 16 for men, 17 for women and two coed. In addition, there are 34 club and 24 intramural sports as three-quarters of Dartmouth undergraduates participate in some form of athletics. Nicknamed “The Big Green,” Dartmouth’s varsity athletic teams compete in NCAA Division I as well as in the eight-member Ivy League and the 12-member ECAC Hockey League. Throughout the years, Dartmouth athletes have competed at the very highest level, excelling in NCAA championships in a wide range of sports.
Learfield Sports’ rich history includes four decades of developing trusted, long-term relationships with some of the most revered institutions and associations in the world of college sports. The company has prominence in all of the major conferences and titles the prestigious Learfield Sports Directors’ Cup with award co-founders NACDA and USA Today. Learfield represents collegiate institutions, conferences and arenas for their respective multimedia rights and sponsorship initiatives, and offers these partners with professional concessions and ticket sales, licensing and trademark consulting, digital platform expertise, and venue signage and technology systems through its owned and operated companies. To learn more about Learfield’s history, businesses and job opportunities, visit www.learfieldsports.com.