Auction Direct will present a $1,500 check to the Million Meals Challenge on December 1

RALEIGH, N.C. – The “Million Meals Challenge” – a collaborative initiative with Harris Teeter and four in-state collegiate rivals Duke, UNC, NC State and Wake Forest – is under way now and focuses on generating yearlong support for the North Carolina Food Banks. This initiative recently has gained another supporter in Auction Direct USA of Raleigh.

In partnership with University of North Carolina Athletics and Learfield Sports’ Tar Heels Sports Properties, Auction Direct USA will donate $1,500 to the Big 4 Million Meals Challenge. The trusted partner of Tar Heel Athletics became aware of UNC’s involvement with the Million Meals Challenge and wanted to give back to the community as a part of its Black Friday giveaway.

“Auction Direct is a proud partner of UNC Athletics, and we are excited to partner with them again in support of the Million Meals Challenge,” said Michael Guerrein, marketing director of Auction Direct. “The Big 4 Million Meals Challenge directly benefits so many in our local community, and we are honored to give back in support of these efforts.”

Auction Direct will present a $1,500 check at 9:30 a.m. on December 1 at its Raleigh dealership at 7601 Glenwood Ave, Raleigh, N.C., with representatives from University of North Carolina, the NC Food Bank and Harris Teeter.

The Million Meals Challenge is a collaborative effort to provide one million meals for North Carolinians. Harris Teeter has taken on significant involvement through in-store food drives at area locations, in conjunction with on-campus donations and fundraising at the four universities.

To learn more about how to get involved with the Big 4 MMC please visit or

“The Million Meals Challenge is an exceptional philanthropic effort we can all get behind, and we’re thrilled to be adding support from another long-time partner of the Tar Heels, in Auction Direct,” said Tar Heels Sports Properties General Manager Chuck Schroeder.

The endeavor was developed and will be activated by the schools’ respective, athletic multimedia rights holders: Blue Devil IMG Sports Marketing (Duke University); Learfield Sports’ Wolfpack Sports Properties (NC State University); Learfield Sports’ Tar Heel Sports Properties (University of North Carolina at Chapel Hill); and Wake Forest IMG Sports Marketing.

About Auction Direct USA
Auction Direct USA is a three time winner of Auto Dealer Monthly’s National Independent Dealer of the Year with stores in Victor NY, Raleigh NC and Jacksonville Florida. Auction Direct USA’s commitment to the satisfaction of its guests includes offering best in market pricing, a no question asked money back guarantee and an unbelievable selection of quality used vehicles. That philosophy has resulted in more than 60,000 vehicles being sold at Auction Direct USA dealerships. Auction Direct USA has been one of the top 100 fastest growing privately held companies in Rochester NY for the past six years. In 2009 Auction Direct USA earned the No. 1 spot on Rochester’s Top 100. In 2015 Auction Direct USA won the New York State Quality Independent Dealer of the Year award. For more information visit

About Learfield Sports
UNC is one of nearly 120 collegiate properties represented by Learfield Sports, which titles the prestigious Learfield Sports Directors’ Cup with award co-founders NACDA and USA Today. Learfield’s multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics across radio, television and digital networks to fans globally. Learfield’s college partners also have access to licensing and trademark consulting, concessions and hospitality services, digital platform expertise, venue signage and technology systems and professional ticket sales through its owned and operated companies. For more, visit