BRONX, N.Y. – Learfield Sports announced today that Nicholas Williams will serve as general manager for its brand-new Jasper Sports Properties team at Manhattan College. Learfield was awarded the Jaspers’ multimedia rights two months ago, marking a first move of its kind in school history.
N.Williams HeadshotWilliams will work closely with Manhattan College Director of Intercollegiate Athletics Noah D. LeFevre and his administration while establishing Jasper Sports Properties as the school’s integrated sports marketing arm.

A New Jersey native, Williams most recently served three seasons with Major League Soccer’s New York Red Bulls organization as a sales account executive. Leading the Red Bulls in most premium seats sold and B2B revenue for three seasons, he brings solid sales and corporate partner experience in the professional sports arena to Learfield’s Manhattan College property. Before that, he gained sales experience with 5Linx in Totowa, N.J. and Church & Dwight in Princeton, N.J. He is a graduate of William Paterson University’s Russ Berrie Sales Institution in Wayne, N.J.

At Jasper Sports Properties, Williams will lead all aspects of the rights relationship, providing corporate partners both traditional and new media opportunities with Manhattan College through inventory such as venue signage; event sponsorships and promotion; corporate hospitality; radio and television; digital engagement and visibility via the official athletics website

“Nick brings valuable experience to Learfield, and we’re excited about having him lead our new Jasper Sports Properties’ team,” said Learfield Sports’ Regional Director Nino Vanin. “We are looking forward to providing opportunities for the corporate community to align with the great tradition of Manhattan Athletics.”

In addition to Manhattan College, Learfield Sports manages the multimedia rights for nearly 120 collegiate properties, and its rich history includes four decades of developing trusted, long-term relationships with some of the most revered institutions and associations in the world of college sports. The company has prominence in all of the major conferences and titles the prestigious Learfield Sports Directors’ Cup. Learfield offers its partners with professional concessions and ticket sales, licensing and trademark consulting, digital platform expertise and venue signage and technology systems through its owned companies. To learn more about Learfield’s history, businesses and job opportunities, visit