ROOT SPORTS TO AIR LOBO SPORTS

ROOT SPORTS TO AIR LOBO SPORTS

ALBUQUERQUE, N.M. – Learfield Sports’ Lobo Sports Properties has announced a regional distribution package for UNM’s football and basketball coaches shows.  Starting on Tuesday, September 22, the Lobo Coaches Show, featuring football coach Bob Davie will air on ROOT SPORTS in the Rocky Mountain region each week.  The premiere episode will air tonight at 5 p.m., with future episodes airing Tuesdays at 6 p.m.

ROOT SPORTS will telecast 25 shows in all.  The Lobo Coaches Show, featuring football coach Bob Davie and basketball coaches Craig Neal and Yvonne Sanchez, is completely produced in-house by LoboTV and executive producer Kasey Byers.

ROOT SPORTS is also the home for five Lobo football games and ten Lobo basketball games.  Saturday’s Lobo football game at Wyoming and next Saturday’s Rio Grande Rivalry game with New Mexico State will air on ROOT SPORTS.

“This is a great opportunity to increase the exposure of our University and our athletic program in the Rocky Mountain region,” said Brad Hutchins, Senior Associate Athletic Director.  We appreciate the efforts of Learfield Sports and ROOT SPORTS to make this a reality.”

“We are excited to partner with ROOT SPORTS and increase the coverage for Lobo athletics,” said Lobo Sports Properties General Manager Kyle James. “ROOT SPORTS is a trusted name in the TV business and will provide and a great home for Lobo athletics.”

Lobo Sports Properties is a property of Learfield Sports, which manages the multimedia rights and sponsorships for more than 100 collegiate institutions and associations. The company also titles the prestigious Learfield Sports Directors’ Cup and represents collegiate institutions, conferences and arenas for their respective multimedia rights and sponsorship initiatives. Learfield offers these partners with professional concessions and ticket sales, licensing and trademark consulting, digital platform expertise and venue and technology systems through its owned companies. To learn more about its history, businesses and job opportunities, visit www.learfieldsports.com.

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