BROOKINGS, S.D. – Jackrabbit Sports Properties, the exclusive multimedia rights holder for South Dakota State University Athletics, has agreed to a multi-year partnership with Peterson Farm Seeds.Peterson_Farms_Seed_Logo_

Based in Prosper, N.D., the independent company boasts the largest replicated testing program in the region, forming the foundation for its research-based product selection process.

“South Dakota State University is a natural partner to our company,” said Carl Peterson, company president. “SDSU offers cutting edge agricultural research and graduates, hungry to put science and technology to work. We are thrilled to be partnering with this great university.”

The partnership includes significant exposure on the Jackrabbit Sports Network, including commercial spots during the Jackrabbit Insider, running through December.
“SDSU Athletics is excited to begin a new partnership with Peterson Farms Seed,” said South Dakota State Deputy Director of Athletics Leon Costello. “This partnership enables SDSU fans to connect with a great, regional, agricultural company and introduces Peterson Farms Seed to one of the best fan bases in college athletics.

“We’re proud to announce Peterson Farm Seeds as a new corporate partner for the 2015-16 athletic season, and look forward to building this partnership with athletics and the university in the coming years,” said Jackrabbit Sports Properties General Manager Britt Oligschlaeger.

South Dakota State is one of more than 100 collegiate properties represented by Learfield Sports, which titles the prestigious Learfield Sports Directors’ Cup with award co-founders NACDA and USA Today. Learfield’s multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics across radio, television and digital networks to fans globally. Learfield’s college partners also have access to licensing and trademark consulting, concessions and hospitality services, licensing and trademark consulting, digital platform expertise, venue signage and technology systems and professional ticket sales through its owned and operated companies. For more, visit