GAMEDAY TRADITIONS, LEARFIELD SPORTS INK MULTI-YEAR AGREEMENT FOR MISSISSIPPI STATE BULLDOGS; FIRST IN SEC
Revolutionary Concept in Premium Hospitality Near Davis Wade Stadium to Arrive for the 2016 Season
STARKVILLE, Miss. – Affectionately named “The 1878 Club,” honoring the University’s founding date, Mississippi State University Athletics and GameDay Traditions announced today the unveiling of a brand-new game day tradition for Bulldogs football fans.
The 1878 Club will be the first-of-its-kind in the Southeastern Conference and will feature a neighborhood collection of custom-made, premier suites that are specially designed for tailgate entertaining, complete with a rocking chair front porch, a cozy, temperature-controlled interior suite with a private restroom and an outdoor shaded entertainment area. The 400-square-foot individual suites feature many luxury home amenities such as hardwood floors, a vaulted ceiling, stainless steel appliances, four HD televisions, a refrigerator and television with exterior access from the covered entertainment area.
GameDay Traditions will begin marketing the 1878 Club, its distinct game day hospitality suites for fans at home games this season, officially marking its entry into Mississippi State’s corporate partner family. While the structures will be physically in place for the 2016 season, fans can view and walk through a one-of-a-kind model during this fall, starting on October 10 when Mississippi State hosts Troy. The relationship between the Bulldogs and Atlanta-based GameDay Traditions was secured by Bulldog Sports Properties, which is a property of Learfield Sports and the exclusive multimedia rights partner for Mississippi State Athletics.
“Tailgating is an important part of gameday at Mississippi State, and we continue to focus on innovative ways for fans to enhance their gameday experience,” said Director of Athletics Scott Stricklin. “The 1878 Club provides a unique, premium opportunity to enjoy all the fun of tailgating in upscale surroundings.”
“Our GameDay Traditions team is very excited with our multi-year partnership with Mississippi State University. The 1878 Club will be the first of its kind in the SEC, and MSU Athletics is leading the way in redefining premium hospitality for collegiate athletics,” said GameDay Traditions COO Tim Watson. “The passion and commitment of the Bulldog fan base is a perfect match for this new game day tradition. We look forward to a long and prosperous partnership together.”
According to Don Williams, general manager for Learfield Sports’ Bulldog Sports Properties, “Many of today’s college football fans are looking for unique tailgating experiences, and we felt like GameDay Traditions was a perfect fit for Mississippi State given the space availability and fan base.”
GameDay Traditions, an innovative leader in the premium hospitality sector, helps their partners monetize under-utilized real estate surrounding stadiums and arenas and deliver world-class fan experiences for the most discerning premium customers. Through the company’s commitment and passion for the ultimate game day experience, it delivers partners new revenue streams and their fans a lifetime of memories. To share in the experience, visit www.gamedaytraditions.com or www.the1878club.com.
Mississippi State is one of the more than 100 collegiate institutions and associations nationwide represented by Learfield Sports. The company also titles the prestigious Learfield Sports Directors’ Cup and represents collegiate institutions, conferences and arenas for their respective multimedia rights and sponsorship initiatives. Learfield offers these partners with professional concessions and ticket sales, licensing and trademark consulting, digital platform expertise and venue and technology systems through its owned companies. To learn more about its history, businesses and job opportunities, visit www.learfieldsports.com.