LOUISVILLE, Ky. — University of Louisville fans now can enjoy enhanced benefits when looking for tickets to their favorite Cardinals’ athletic event on the secondary market, as UofL Athletics today named Vivid Seats the “Official Ticket Marketplace of the Louisville Cardinals.”

This marks a first-of-its-kind partnership between UofL and Vivid Seats, which is the nation’s largest independently owned and operated marketplace for live event tickets. To kick off the relationship, Vivid Seats is giving away two tickets to any Cardinals home football game this season. The online, enter-to-win promotion is under way now, and fans can enter here. All entries must be received by Sept. 4, with the winners announced on Sept. 6.

“Louisville fans are passionate about supporting their teams, and we’re pleased about this new venture with Vivid Seats as we continually strive to enhance the overall fan experience in full collaboration with Athletics,” said John Penny, general manager for Louisville Sports Properties, the Learfield Sports property and multimedia rights holder for UofL Athletics. Louisville1

As part of the agreement, UofL will participate in Vivid Seats innovative Give Back Program. A percentage of every purchase made by Louisville students, staff, alumni and fans through the link on GoCards.com will be donated back to the University of Louisville Athletics Department. Donations will be made for purchases to any event on the Vivid Seats website, not just University of Louisville events.

“Vivid Seats is excited to partner with a premier collegiate brand as highly regarded as the Louisville Cardinals,” said AJ Machosky, Vice-President of Sponsorships for Vivid Seats. “Louisville has some of the best college sports fans in the country and we look forward to providing world class customer service and access to every major concert and sporting event in the area including sold out Louisville athletic events.”

Fans interested in purchasing tickets for UofL athletic events can visit the Vivid Seats online marketplace through a link via GoCards.com. Vivid Seats backs all confirmed orders with a 100 percent buyer guarantee and provides additional order assistance through its in-house sales and customer service team that is reachable at 855-346-9994 over extended hours seven days a week.

More About Vivid Seats

Vivid Seats is the largest independent ticket marketplace for live sports, concert, and theater events. Founded in 2001, the Chicago-based company leads the industry in providing maximum value and affordability across one of the widest selections of premium tickets. Vivid Seats supports all orders with its comprehensive 100 percent buyer guarantee along with an in-house customer service team to ensure the safest and most convenient purchase experience.