CHICAGO – Collegiate marketer Learfield Sports today adds Vice President, Digital Sales Ed Berry to its Chicago-based National Sales team, which is dedicated to aligning corporate America with more than 100 collegiate brands nationwide.
Berry joins Learfield from CBS Interactive/Entertainment, where he managed the Chicago and Dallas offices for nearly 13 years as senior director of sales, Midwest. One component he managed included the online sales for all CBS Network entertainment, sports and news platforms on CBS official network television websites, as well as the CBS Audience Network for Video Distribution and all mobile properties.
Prior to CBS Interactive, Berry served as B2B Works’ chief revenue officer, and before that, as Midwest director of sales at MSN (LinkExchange) in Chicago. Early in his sales career, Berry was immersed in the magazine sector, as co-founder of Graffiti Group; and selling for Rolling Stone, Playboy Enterprises, Inc. and Esquire.
At Learfield, Berry will work closely with the five National Sales offices in Chicago, New York City, Los Angeles, Dallas and Atlanta, as well as Learfield Digital and SIDEARM Sports, to create unique opportunities and further develop the digital inventory assets for corporate partners aligned with the company’s collegiate partner portfolio.
“Ed is a perfect fit for our National Sales team, and he brings the right mix of senior-level experience to complement our initiatives in the ever-evolving digital space,” said Learfield Sports Executive Vice President, National Sales Roy Seinfeld.
“Learfield’s reputation as an expert in collegiate sports marketing and its incredible work culture of world-class professionals was the right combination to apply my digital sales and marketing experience,” said Berry. “The acquisition of SIDEARM Sports is an example of how Learfield is investing in an enhanced digital portfolio that adds tremendous value to its overall portfolio of sports marketing opportunities.”
In addition to the more than 100 college properties Learfield Sports represents, the company titles the Learfield Sports Directors’ Cup with award co-founders NACDA and USA Today. Learfield boasts over four decades of developing trusted relationships with some of the most revered institutions and associations in the world of college sports. To learn more about its history, job opportunities, and owned businesses in professional ticketing and concessions; licensing and trademark consulting; web solutions; and venue signage and technology, visit www.learfieldsports.com.