INDIANAPOLIS — Learfield Licensing Partners, a trademark management company specializing in collegiate licensing and branding, is pleased to announce that it has recently renewed agreements with several of their client partners.

Included in the list of recent contract renewals are DePaul University; the University of Houston; Iowa State University; the University of Maine; North Carolina A&T; North Carolina State University, and Northern Illinois University.

PrintLearfield Licensing has worked with each of these clients to create opportunities for brand growth at retail, along with handling the day-to-day management duties of the each of the university’s trademark licensing programs and providing best-in-class brand protection. Our efforts have resulted in increased brand presence in local, regional and national markets, as well as generated record level of royalty revenue for each client.

“We are thrilled to be able to continue our partnerships with these seven clients,” said Bob Bernard, president and CEO of Learfield Licensing. “It has been an honor to help each of them strengthen their brands, and we look forward to creating new opportunities that generate increased brand exposure and financial return to each of their respective campuses.”

Learfield Sports acquired both LRG and SMA in 2014. These two industry-leading agencies now combine their more than 40 years of experience into Learfield Licensing Partners – a world-class licensing firm that integrates each company’s services and success to align perfectly with Learfield’s history, strength and reputation within the industry.

Learfield Sports manages the multimedia rights for more than 100 collegiate properties — including abovementioned Iowa State, Maine, NC State and Northern Illinois — and has prominence in all of the major conferences. In addition to the varied offerings of Learfield Licensing Partners, Learfield offers its college partners with professional concessions and ticket sales, digital platform expertise and in-venue signage and technology capabilities through its owned companies. To learn more, visit For additional information about Learfield Licensing Partners’ capabilities and U.S. office locations, visit