MANHATTAN COLLEGE, LEARFIELD SPORTS AGREE TO MULTIMEDIA RIGHTS PARTNERSHIP
BRONX, N.Y. – For the first time in school history, Manhattan College will outsource its comprehensive athletic multimedia rights in a multi-year agreement with Learfield Sports, a rightsholder to more than 100 collegiate properties nationwide with a deep concentration in the Northeast and Mid-Atlantic Regions.
The partnership is effective immediately, and Learfield will vet a general manager to oversee the establishment of “Jasper Sports Properties” to work alongside the athletic administration on a daily basis. This local Learfield entity – dedicated solely to Manhattan College – will manage all aspects of the Jaspers’ rights including signage, digital, corporate sponsorships, television and radio play-by-play, and coaches’ shows.
“We are very excited to enter into a relationship with Learfield Sports,” said Manhattan College Director of Intercollegiate Athletics Noah D. LeFevre. “This partnership is a major step forward for our athletic program and will assist greatly in enhancing our athletic brand on a regional and national level. Learfield Sports represents the gold standard in collegiate marketing, and we look forward to teaming with them on a number of different projects.”
In addition to the initiatives of Jasper Sports Properties, Manhattan College will benefit from the complementary efforts of Learfield’s National Sales team which builds larger platforms across multiple collegiate properties with corporate America. Regionally, Manhattan College will join other Learfield partners such as Seton Hall, Army, Fordham, UMass, Penn State, the Patriot League and ECAC. Manhattan also is a Learfield Licensing Partners client.
“We at Learfield are very pleased to be working with Noah and his team to further the Jasper brand across many platforms,” said Learfield President and CEO Greg Brown. “We are confident that we will be effective in connecting sponsors with the important story of Manhattan Athletics.”
Founded in 1853, Manhattan College is an independent, Lasallian Catholic, coeducational institution of higher learning offering more than 40 major programs of undergraduate study in the areas of liberal arts, business, education and health, engineering and science, along with continuing and professional studies, and a graduate division. Manhattan College sponsors 19 intercollegiate sports and competes in the Metro Atlantic Athletic Conference.
Learfield Sports’ rich history includes four decades of developing trusted, long-term relationships with some of the most revered institutions and associations in the world of college sports. The company has prominence in all of the major conferences and titles the prestigious Learfield Sports Directors’ Cup with award co-founders NACDA and USA Today. Learfield represents collegiate institutions, conferences and arenas for their respective multimedia rights and sponsorship initiatives, and offers these partners with professional concessions and ticket sales, licensing and trademark consulting, digital platform expertise, and venue signage and technology systems through its owned and operated companies. To learn more about Learfield’s history, businesses and job opportunities, visit www.learfieldsports.com.