COLLEGE STATION, Texas – KESN FM 103.3 and Texas A&M Sports Properties, the exclusive multimedia rights holder for Texas A&M Athletics, have signed a three year agreement to make KESN FM 103.3 the new radio broadcast home in the Dallas/Fort Worth metro area for Texas A&M Aggie football.
The Cumulus station will broadcast all home and away Texas A&M football games beginning in August.
“ESPN Dallas is proud to take our iconic brand, and partner with Texas A&M’s historic football tradition,” said Regional Vice President/General Manager at Cumulus Radio Dan Bennett. We’re excited about this partnership and giving Texas A&M fans in the Dallas/Fort Worth area the ability to hear all Aggie football games.”
“As we gear up for football season, this is an important broadcast partnership for us and we are thrilled to be working with such a quality affiliate in a key market for us,” said Texas A&M Athletics Director Eric Hyman. “We strive to provide the best for our fans, including the game experience when they can’t make it Aggieland. Working with KESN will help us achieve that experience for the 12th Man in the Dallas/Fort Worth metro area.”
Texas A&M Sports Properties oversees all aspects related to Texas A&M Athletics’ rights, as well as the Texas A&M Sports Network.
“The addition of KESN FM 103.3 to the Texas A&M Sports Network helps us to enhance the distribution of Texas A&M Athletics and brings an added strength to our overall network,” said Texas A&M Sports Properties General Manager Eric Buchanan. “We are excited about this partnership and look forward to working with them for these next three years.”
Texas A&M is a property of Learfield Sports, which manages the multimedia rights and sponsorships for nearly 100 collegiate institutions and associations, and titles the prestigious Learfield Sports Directors’ Cup. Learfield represents collegiate institutions, conferences and arenas for their respective multimedia rights and sponsorship initiatives, and offers these partners with professional concessions and ticket sales, licensing and trademark consulting, digital platform expertise and venue and technology systems through its owned companies. To learn more about its history, businesses and job opportunities, visit www.learfieldsports.com.