PLANO, Texas – Collegiate rights holder Learfield Sports announced today an innovative partnership with Snapchat, bringing sports fans closer to the college teams and events they love.

This partnership between Learfield Sports and the visual storytelling app will leverage Snapchat Live Stories, which allow Snapchatters at the same event to contribute their personal perspectives through video and photo Snaps to one collective story.

App-Icon“This is a unique opportunity to help our school partners bring the incredible college sports experience to millions of hard-to-reach millennials on one of the most popular and fastest growing mobile platforms,” said Learfield Senior Vice President/Chief Content Officer Joe Ferreira. “Live Stories deliver a sense of community and excitement in a timely manner, a feeling no other medium can emulate,” added Ferreira.

“Snapchat Live Stories create a very unique and personal fan experience around events,” said Snapchat Director of Partnerships Ben Schwerin. “We’re thrilled to be partnering with Learfield Sports in order to bring Snapchatters even closer to the excitement of their favorite college teams.”

Learfield Sports manages the multimedia rights and coordinates sponsorship initiatives for nearly 100 collegiate properties. Learfield also offers these partners professional concessions and ticket sales; licensing and trademark consulting; digital platform expertise; and venue signage and technology systems through its owned companies. The company has a rich history spanning over 40 years of developing trusted, long-term relationships with some of the most revered institutions and associations in the world of college sports. Learfield has prominence in all of the major conferences and titles the Learfield Sports Directors’ Cup with award co-founders NACDA and USA Today. To learn more about its history, businesses and job opportunities, visit