DANBURY, Conn. Learfield Sports recently named Devin Berg general manager for ECAC Sports Properties, its locally based entity representing the Eastern College Athletic Conference as its corporate sponsorship sales unit.

Devin Berg ECACBerg joins ECAC Sports Properties with significant sales and marketing experience. He most recently drove sales and developed key partnerships as a corporate account executive for Harbor Yard Sports and Entertainment in Bridgeport, where he represented collegiate programs such as Fairfield University men’s and women’s basketball, Sacred Heart University men’s and women’s hockey, University of Connecticut men’s and women’s basketball and men’s Division I Hockey East Regionals. He also gained collegiate sales experience working with the men’s hockey Frozen Holiday Classic with Union, UMass-Lowell, UConn and Quinnipiac, and Division I NCAA Women’s Basketball Tournament.

Berg’s previous industry experience also includes working with Cox Media Group, ESPN Radio and Orbus Inc. Leading the dedicated efforts of ECAC Sports Properties, Berg will serve as primary point of contact between Learfield Sports and the conference administration.

“Devin is an outstanding addition to the ECAC team,” said ECAC President and CEO Kevin McGinniss. “He is a highly effective professional with a strong passion for intercollegiate athletics, and developing true partners to work with the ECAC. His efforts will help bring this organization to new heights.”

“It’s an honor for our company to support the initiatives of the Eastern College Athletic Conference and its more than 300 member institutions along the East Coast, from Maine to South Carolina,” said Learfield Sports Vice President Pam Batalis. “Devin is a proven professional and qualified to lead ECAC Sports Properties. He is extremely knowledgeable about the collegiate landscape and the conference footprint, and we’re confident he’ll be an asset as we continue building this platform.”

The ECAC is one of the nearly 100 collegiate properties represented by Learfield Sports. Learfield’s rich history includes four decades of developing trusted, long-term relationships with some of the most revered institutions and associations in the world of college sports. The company also titles the widely recognized Learfield Sports Directors’ Cup and offers its partners with professional concessions and ticket sales; licensing and trademark consulting; digital platform expertise; and venue signage and technology systems through its owned companies. To learn more about its history, businesses and job opportunities, visit