Louisville, KY – Locally owned Birdgang Brand Clothing has reached a three year deal with Louisville Sports Properties, a property of Learfield Sports. The multi-year deal allows Birdgang to market their products at some of The University of Louisville’s biggest venues, such as the KFC Yum! Center, Papa John’s Cardinal Stadium and Jim Louisville1Patterson Stadium, and creates an opportunity for the brand to increase visibility and brand awareness. Specifics of the partnership include advertising in the University of Louisville football and men’s basketball gameday program, baseball inning sponsorship, scoreboard marketing and tabling opportunities.

The Birdgang Brand team is focused on bringing urban fashion to the sports apparel arena, and the relationship with Louisville Sports Properties allows them direct access to Louisville fans.

The clothing line is founded by two members of the rap group Nappy Roots, Brian “Buffalo Stille” Scott and Ronald “Ron Clutch” Wilson. Scott is the founder and Wilson serves as the co-founder of the brand.

Scott says “Birdgang is a culture, not a company. The Cardinals fans who represent their beloved team deserve a better quality shirt. We don’t want to just be successful; our goal is to make history, and this deal puts us well on our way!”

“We are excited and optimistic by this partnership with Birdgang Brand Clothing,” said Louisville Sports Properties General Manager John Penny. “The Birdgang Brand brings a unique partner and product to the fans of Louisville Athletics and we are confident this relationship will only enhance the demand for Birdgang Brand apparel.”


Birdgang Brand Clothing is headquartered in Louisville, Kentucky and is a high fashion sports apparel company centered around the University of Louisville Athletics. Birdgang Brand Clothing is supported and approved by the University of Louisville, and is officially licensed by the Collegiate Licensing Company, (CLC). Birdgang Brand Clothing can be found at JD Becker, Fan OutFitters and Cardinal Authentic. To learn more about the Birdgang Brand and find vendor information, visit www.wearebirdgang.com.

Louisville Sports Properties is one of nearly 100 collegiate properties managed by Learfield Sports. Learfield’s rich history includes four decades of developing trusted, long-term relationships with some of the most revered institutions and associations in the world of college sports. The company has prominence in all of the major conferences and titles the prestigious Learfield Sports Directors’ Cup. Learfield represents collegiate institutions, conferences and arenas for their respective multimedia rights and sponsorship initiatives, and offers these partners with professional concessions and ticket sales, licensing and trademark consulting and digital platform expertise through its owned companies. To learn more about its history, businesses and job opportunities, please visit www.learfieldsports.com.