SPRINGFIELD, Mo. – Learfield Sports appointed Midwest native Mike Peddicord general manager for its local entity, Missouri State Sports Properties, the university’s exclusive athletics multimedia rights holder.

Peddicord comes to MSU from Eastern Kentucky University, where he served as general manager for Learfield’s EKU Sports Properties entity representing the Colonels. Prior to that, he served five years as the sales and marketing manager for Tanita Corporation of America, Inc. in Arlington Heights, Ill. Mike PeddicordHe also has previous sales and marketing experience in the greater Chicago market working with Vision Fitness and Velocity Sports Performance. Peddicord received his bachelor’s degree from Buena Vista University in Storm Lake, Iowa, where he was a four-year varsity football letterwinner. He also holds a master’s degree in sports administration from Northwestern University in Evanston, Ill.

Peddicord will collaborate closely with MSU Director of Athletics Kyle Moats and the entire athletic administration as Learfield Sports and its local property bolster the Bears’ brand among corporations looking to align with the university’s passionate fan base. He will lead all aspects of the extensive rights relationship between Learfield Sports and Missouri State Athletics, which includes signage, sponsorships, corporate hospitality, television, digital, event marketing, official athletic website advertising, and radio game broadcasts and coaches’ shows on the Missouri State Sports Network.

“Mike was a tremendous leader at our Eastern Kentucky property, and we’re happy to have him in Springfield and know he’ll be an excellent asset to what we are trying to accomplish here at Missouri State,” said Learfield Sports’ Vice President David Hubbard.

Missouri State is one of the nearly 100 collegiate properties represented by Learfield Sports. The company’s rich history includes four decades of developing trusted, long-term relationships with some of the most revered institutions and associations in the world of college sports. Learfield has prominence in all of the major conferences and titles the Learfield Sports Directors’ Cup. Learfield Sports also offers its partners with professional concessions and ticket sales, licensing and trademark consulting and digital platform expertise through its owned companies. To learn more about its history, businesses and job opportunities, please visit www.learfieldsports.com.