JIMBOY’S TACOS SIGNS MULTI-YEAR AGREEMENT WITH HORNET SPORTS PROPERTIES
Sacramento, Calif. – Jimboy’s Tacos announced today they have established a multi-year partnership with the Sacramento State Athletic Department through Hornets Sports Properties, a property of Learfield Sports. This is the latest addition to Jimboy’s Tacos strong presence in Sacramento through existing partnerships.
Jimboy’s Tacos will be involved in numerous events meant to connect with students and younger Sacramento State athletics fans. This partnership includes presenting sponsorship of the “Ticket to College” program, which introduces youth to the Sacramento State campus and emphasizes higher education through Hornet student-athletes. “It’s a great fit for a great program and company,” Ticket to College coordinator and Marketing Director Adam Primas said.
In addition, Jimboy’s Tacos will sponsor exciting promotions at football, basketball and baseball games along with numerous youth summer camps. “By partnering with the Sacramento State Hornets, we join them in their commitment to education and college athletics,” said Dina Guillen, Jimboy’s Tacos Director of Marketing. “We believe this is a perfect fit for us since we focus on fresh ingredients and made-from-scratch dishes in our restaurants, and more and more millennials are giving up the preservatives and processed foods, and willing to seek out freshness and quality,” Guillen said.