PLANO, Texas – Learfield Sports repositions its university partnership team this month to best serve its collegiate partners. Notably, Bob Agramonte, senior vice president, has been promoted to chief business development officer leading this team, and Gary Sobba, currently general manager of Learfield’s UNC Tar Heel Sports Properties, will join Agramonte and Vice President Tom Stevens as senior vice president on this team.

Other executive-level transitions with this move include Chris Sanders’ promotion from vice president, national sales for the Southeast to senior vice president over Learfield Sports’ Central Region, which Agramonte formerly managed; and naming Scott Brubaker to Sanders’ post in Atlanta overseeing national sales for the Southeast. Brubaker was serving as Learfield’s associate general manager for its Gopher Sports Properties entity supporting University of Minnesota Athletics.

“As we continue to grow and evolve as a company, it is of great importance that we never lose sight of who we are and how we connect with and serve our university partners on a daily basis,” said Learfield’s President and CEO Greg Brown. “These four individuals are valuable to our company and well deserving of these new roles as we continually look at ways to refine our structure.”

Agramonte’s other senior-level positions with Learfield Sports since joining the company in 2002 include serving as general manager _agramonteat Indiana University Sports Properties and as vice president overseeing numerous Learfield properties including the Big Ten Conference and league member school relationships.

Gary Sobba Sobba has served nearly 15 years as general manager for Learfield’s multimedia partnership in Chapel Hill, N.C. serving the University of North Carolina. Before that, he served four years as assistant athletic director for marketing and broadcasting at the University of Houston and seven years in a similar role for Wichita State University.

Chris-Sanders-web Before joining Learfield, Sanders was chief operating officer for Helios Partners, LLC in Atlanta. On the collegiate front, Sanders spent four years with Host Communications, Inc. (now IMG College) in positions such as vice president, collegiate group, and general manager for the company’s Notre Dame and Horizon League entities. Sanders also gained sports sponsorship experience through early career opportunities with USA Gymnastics, the NBA’s Indiana Pacers and Miami University (Ohio). He now will provide leadership to more than 20 Learfield collegiate partners in the Central Region, many of which are members of the Big Ten Conference.

Brubaker is a seasoned sports marketing and sales veteran, having served in executive-level positions for UHY Advisors, ProEm Professional Event Manager and Scott BrubakerBrightSpot Media, as well as a nine-year stint as senior vice president, sales and marketing for MLB’s Arizona Diamondbacks.

In its four decades, Learfield has developed trusted, long-term relationships with some of the most revered institutions and associations in the world of collegiate athletics. Learfield Sports manages the exclusive multimedia rights to nearly 100 collegiate properties nationwide and has prominence in all of the major conferences. The company titles the acclaimed Learfield Sports Directors’ Cup and offers its university partners with professional concessions and ticket sales, as well as licensing and trademark consulting and web solutions, through its LRG and SIDEARM Sports companies respectively. To learn about Learfield’s history, collegiate portfolio, culture and more, visit