PLANO, Texas – Learfield Sports recently named three individuals to general manager positions at its entities representing the Mountain West Conference, Northern Kentucky and Caly Poly, three of the nearly 100 collegiate properties represented by the athletic multimedia rights holder.

Cris Carrico
is general manager for Learfield’s Mountain West Sports Properties, which elevates the MW corporate partner platform.

Cris Carrico headshot Carrico, based in Colorado Springs to work alongside the Conference, previously was an account executive for KOA Sports’ Denver Broncos and Colorado Rockies Radio Network. Before that, he served as vice president, corporate partnerships for the Maverik Center and Utah Grizzlies Hockey and as sales manager, corporate partnerships for Spurs Sports & Entertainment in San Antonio.

Phillip McAlpin, general manager for Learfield’s NKU Norse Sports Properties representing Northern Kentucky University Athletics, had been serving with Nelligan Sports Marketing prior to Learfield’s acquisition of that company. McAlpin is a seasoned sports marketing and sponsorship sales veteran with former corporate stints which include serving as associate athletic director, development for North Carolina A&T State University; as assistant area development director for United Negro College Fund; and as president of the Historically Black Collegaite Coalition.  McAlpin, Phillip 08f

Ronnie Henderson, general manager for Learfield’s Mustangs Sports Properties representing Cal Poly Athletics, most recently served nearly nine years leading RAH Media LLC as founder of the sports marketing, entertainment and integrated multimedia boutique agency.

Ronnie HendersonA long-time sports marketing and sponsorship sales executive, Henderson also has significant experience in digital, brand management and business development and has previously held numerous senior positions such as chief marketing officer for Western Hockey League, U.S. Division; and as assistant general manager, director of corporate sponsorship sales for Portland Family Entertainment.

In addition to its portfolio of collegiate institutions and associations, the company begins its seventh year as title sponsor of the Learfield Sports Directors’ Cup in conjunction with award co-founders NACDA and USA Today. To learn more about the company, visit or via Twitter (@learfieldsports).