WLBK TO SERVE AS RADIO HOME FOR THE HUSKIES

WLBK TO SERVE AS RADIO HOME FOR THE HUSKIES

NIU and Huskie Sports Properties Announce New Four-Year Deal with DeKalb stations

DEKALB, IL  – Northern Illinois University Athletics and its exclusive multimedia rights holder, Huskie Sports Properties, announced today a four-year radio agreement between Nelson Multimedia and its stations WLBK FM 98.9 and WLBK AM 1360.

Beginning with the 2014-15 basketball season, WLBK FM 98.9 and WLBK AM 1360 will air all men’s basketball and women’s basketball games. All football games will be added to the line-up beginning with the 2015 season.  Additionally, WLBK FM 98.9 and WLBK AM 1360 will air “NIU Weekly”, a 30 minute show focusing on NIU Athletics and “Inside Huskie Football” coaches show starting in 2015.  Huskie Sports Properties, a property of Learfield Sports, oversees all aspects of the Huskie Sports Network.

Northern-Illinois

“We appreciate the opportunity to be continuing our partnership with NIU Athletics and look forward to providing exciting Huskie game coverage to NIU fans in and surrounding DeKalb County,” said Nelson Multimedia President Doug Nelson.

“We’re happy that WLBK FM 98.9 and WLBK AM 1360 will serve as our radio home for the Huskie Sports Network,” said Associate Vice President and Director of Athletics Sean T. Frazier. “We continually look at ways we can enhance the radio broadcast experience for fans and strongly believe we have a solid, long-term partner with WLBK and Nelson Multimedia.”

Learfield Sports manages the multimedia rights for nearly 100 collegiate institutions, conferences and associations, and titles the prestigious Learfield Sports Directors’ Cup with award co-founders NACDA and USA Today. Learfield’s multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics across radio, television and digital networks to fans globally.  For more about the company, its 40-year history and comprehensive portfolio, visit learfieldsports.com.