BMW OF MINNETONKA TO BECOME EXCLUSIVE SPONSOR OF BORDER BATTLE IROAD TRIP
GOPHER FANS CAN ENTER TO DRIVE BRAND-NEW i3 ELECTRIC CAR TO GAME AT WISCONSIN’S CAMP RANDALL
MINNEAPOLIS – BMW of Minnetonka and University of Minnesota Athletics’ multimedia rights partner, Learfield Sports’ Gopher Sports Properties, have teamed up to provide Gopher football fans the chance to win a road trip to the Border Battle game against Wisconsin on November 29. Fans can enter immediately by visiting BMW of Minnetonka, or online at www.gophersports.com.
As exclusive sponsor of the first-ever “Border Battle iRoad Trip”, BMW of Minnetonka is allowing one lucky fan the opportunity to drive to Camp Randall in the brand-new, fully electric BMW i3. This grand-prize winner also will receive four tickets to watch the Gophers take on the Badgers at the Border Battle game on November 29; a two-night hotel stay in Madison, Wis.; a sideline tour at the game and a $250 Gold Country gift card. Registration is under way now, concluding on November 16. The iRoad Trip promotion will be supported through in-venue signage, radio and digital elements as part of the dealership’s partnership with Gopher Athletics.
“We are excited about this partnership with the Gophers and that we can bring to life the Border Battle iRoad Trip for this classic rivalry,” said BMW of Minnetonka General Manager Bruce Bonine. “We want to capture the excitement fans have for college football and the road trip tailgate experience, and help bring that to the release of the new i3 electric car. There is no better way to show people what the car can do than allowing someone to experience and see the vehicle for themselves.”
Gopher football fans will be able to follow along on the trip with Goldy, who will be close behind the winners in a second BMW i3 electric car detailing the road trip and entire weekend on Minnesota Athletic social media platforms.
“Gopher Athletics is excited to partner with BMW of Minnetonka on such a unique fan experience,” said Senior Associate Athletics Director Chris Werle. “The BMW i3 aligns with the Athletic Department’s commitment to sustainability and responsible environmental practices.”
The BMW i3 electric car is not only electric, but fully green – built with all eco-friendly materials and built in factories that use hydroelectric and wind energy. The car even has a battery that is recycled at solar wind farms when it can no longer be used to power the car.
“We are grateful for the support from BMW of Minnetonka and this Border Battle iRoad Trip experience,” said Gopher Sports Properties General Manager Greg Gerlach. “This game brings a lot of excitement to the Gopher football fan base and partnering with the BMW brand and this exciting new electric car is a unique and green way to engage and reward our fans.”
Fans can visit BMW of Minnetonka to test drive the new BMW i3 electric car and sign up for the chance to win, or visit the entry form page on Gophersports.com. Follow Gopher Athletics on Facebook (GopherAthletics) and Twitter (@GopherSports) to keep up with new details being released.
Gopher Sports Properties is a property of Learfield Sports, which manages the multimedia rights for nearly 100 collegiate institutions, conferences and associations. For more information about the company and its collegiate portfolio, visit www.learfieldsports.com.