San José State Athletics & Lexus Strike Multi-Year Multi-Media Partnership
San José, Calif. – The Northern California Lexus Dealers aligns its brand with the San Jose State Spartans in a multi-year partnership agreement announced by San Jose State University Athletics and its multimedia rights holder, Learfield Sports’ Spartan Sports Properties.
Beginning with Spartan football this season, Lexus stamps its name on many aspects of Spartan Stadium to heighten its local visibility and community engagement on the collegiate level. Its partnership entails serving as presenting sponsor of the Lexus Gold Room, the Lexus Suite Level and the Lexus Parking Lots. Coupled with its Lexus Gold Room naming rights, Lexus will provide a social media pod at each home game that also serves as a photo booth for fans. Additionally, the partnership is leveraged with various television spots and features to complement Lexus’ integrated relationship with the Spartans, which extends into men’s basketball season with certain entitlements and digital media involvement.
“Community engagement is important to Lexus, and our Bay Area dealers are thrilled to be a part of the San Jose State Athletics family,” said Michael Bevan, General Manager of the Lexus Western Area. “Our line of vehicles includes models that fit the lifestyles of SJSU Spartan alumni and students alike, with performance sedans like the GS and IS, and six hybrid vehicles including the CT 200h that is both fun to drive and highly efficient. Let’s go Spartans!”
“Lexus is a tremendous brand with a reputation for excellence and high standards, and we’re really excited to incorporate them into Spartan Athletics,” said Jordan Friedman, general manager of Spartan Sports Properties. “We’re certainly grateful for the support of our corporate partners that support our programs and pleased to welcome Lexus into our San Jose State family.”
Spartan Sports Properties, securing the corporate support of Lexus on behalf of San Jose State Athletics, is a property of Learfield Sports, which manages the multimedia rights for nearly 100 collegiate properties nationwide. In its 40 years, Learfield has developed trusted, long-term relationships with some of the most revered institutions and associations in the world of collegiate athletics. For more information about its history and collegiate portfolio, visit www.learfieldsports.com.