Campaign will donate $1 for every mention of #IAMPROTECTIVE on Sept. 20

(BIRMINGHAM, Ala.) – The Protective Life Foundation and Nick’s Kids Fund have announced plans for a social media blitz to benefit Nick’s Kids Fund on September 20. The event is designed to raise awareness for Nick’s Kids and the “I AM PROTECTIVE” campaign by asking people to share what they are most protective of with the hashtag #IAMPROTECTIVE. For every post to Twitter, Facebook or Instagram with the hashtag #IAMPROTECTIVE, the Protective Life Foundation will donate $1 to Nick’s Kids Fund, up to $10,000.

Nick’s Kids Fund is an organization founded by Terry and Nick Saban to honor Coach Saban’s late father, Nick Lou Saban. Mr. Saban always wanted to help young people, and the Nick’s Kids Fund, which focuses on child, family, teacher and student causes, was created to fulfill his dream.

Terry Saban said, “Since arriving in Tuscaloosa, Nick’s Kids Fund has been able to support more than 100 organizations in Alabama. Providing food and shelter for disadvantaged children, building 15 homes with Habitat for Humanity, and constructing playgrounds are just a few projects we are proud to have accomplished. On Saturday, through the campaign with Protective Life, we encourage people to support Nick’s Kids and this message!”

Kate Cotton, VP of Community Relations for Protective, said, “The Protective Life Foundation is excited about the opportunity to support Nick’s Kids Fund. Its focus aligns with the Foundation’s commitment of serving people by contributing to the welfare and quality of life in our local communities.”

The donation and social effort are part of the overall “I AM PROTECTIVE” campaign from Protective Life Insurance Company. This campaign is designed to allow people from all walks of life to share their stories about the people and things that matter most to them. Stories, photos and videos will be archived and visible to the public at

For more information about the Protective Life Foundation please visit, To become a part of the #IAMPROTECTIVE movement, please visit Crimson Tide Sports Marketing is the multimedia rights holder for the University of Alabama Department of Intercollegiate Athletics managing Protective’s relationship on behalf of the school. CTSM is a joint venture between college marketers Learfield Sports and IMG College.

Terry and Nick Saban started Nick’s Kids Fund in 1998 as a non-profit organization dedicated to supporting children, family, teacher and student causes. Nick’s Kids Fund supports many organizations throughout the year, but focuses mainly on their annual giveaway in the fall. During this event Nick and Terry Saban distribute funds for the year to very deserving and gracious organizations. Nick’s Kids is the official charity of Nick Saban and his family.

Protective Life Insurance Company helps provide financial security through innovative, valuable and affordable insurance and investment products. For more than 100 years, the mission of the company has remained alive in its name. Protective is committed to tearing down the barriers that prevent people from enjoying the peace of mind and satisfaction that come from taking care of their future financial needs and the needs of those who depend on them. By enabling more people to confidently protect their tomorrow, we provide them the freedom to embrace their today. For more information about Protective Life Insurance Company, a subsidiary of Protective Life Corporation (NYSE: PL), visit