MINNESOTA GOPHERS UNVEIL 2014 FOOTBALL PARTNERSHIP WITH NEARBY POLARIS INDUSTRIES INC.
MINNEAPOLIS – University of Minnesota Athletics and its multimedia rights holder, Learfield Sports’ Gopher Sports Properties, today introduced Polaris Industries Inc. as a corporate supporting partner 2014 Gopher Football.
This marks collaboration between the Gophers and Medina-based Polaris Industries, which is recognized worldwide for its innovative, high-quality, high-performance motorized products for recreation and utility use. One aspect of the partnership enables fans to have an opportunity to win a new 2015 Polaris accessorized RANGER XP® 900.
In addition to various levels of fan engagement, Polaris will receive numerous partner benefits and will serve as presenting sponsor of the Gopher Tailgate pregame show on the statewide Gopher Radio Network. Throughout the football season, there will be multiple synergies between the Gophers and Polaris, with the brand receiving significant visibility from signage, digital and social media content, experiential and other media inclusions.
“This opportunity to work closely with Polaris is one of many reasons I am excited to kick off the 2014 football season,” said Director of Athletics Norwood Teague. Polaris is an innovative industry leader driven by the same passion for achieving greatness we strive for every day within Gopher Athletics. I believe this will be a strong partnership for both organizations, now and into the future.”
“As our hometown state college football team, Polaris and our dealers are proud to partner with Minnesota Gopher Football for the upcoming season,” said Scott Wine, Chairman and CEO at Polaris. “This partnership provides Polaris with another great opportunity to connect with local customers and fans who have been long-time supporters of our company.”
Polaris is a recognized leader in the powersports industry with annual 2013 sales of $3.8 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER® and RZR® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles.
Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian Motorcycle brands. Additionally, Polaris continues to invest in the global on-road small electric/hybrid powered vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, Aixam Mega S.A.S., and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris Engineered Parts, Accessories and Apparel, Klim branded apparel and ORV accessories under the Kolpin and Cycle Country brands.Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the Company is included in the S&P Mid-Cap 400 stock price index. Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime at www.polaris.com.
Gopher Sports Properties is a property of Learfield Sports, which manages the multimedia rights for nearly 100 collegiate properties and titles the prestigious Learfield Sports Directors’ Cup with award co-founders NACDA and USA Today. Learfield’s multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics across radio, television and digital networks to fans globally. Visit learfieldsports.com for more.