CHEYENNE, Wyo. – The Wyoming Lottery Corporation today announces its partnership with University of Wyoming Athletics as the Lottery’s backdrop banner debuts during the annual UW Fall Sports Media Day in Laramie. Media Day will begin at 1 p.m.with a luncheon in the Wildcatter Stadium Club & Suites at War Memorial Stadium, followed by media interviews on Jonah Field at 2 p.m.
“Aligning the WyoLotto brand with such a celebrated athletic program builds excitement and creates greater awareness about the lottery,” said Jon Clontz, the Wyoming Lottery’s CEO. “We are looking forward to partnering with the University of Wyoming and engaging its passionate fan base. Go Cowboys!”
Throughout the season, the Lottery will place additional signage at various sporting events, spotlight the lottery’s new logo on the south scoreboard in War Memorial Stadium, offer contests at its tailgate spot in the Pepsi Pregame Zone prior to home football games and hold promotional activities at three home football and basketball games. This first-ever partnership for the Lottery was secured by UW Athletics’ multimedia rights partner, Learfield Sports’ University of Wyoming Sports Properties.
“We are looking forward to our new partnership with the Wyoming Lottery. Their decision to partner with Wyoming Athletics shows their commitment to the university and communities all over the state,” said Brad Poe, General Manger for University of Wyoming Sports Properties.
With thousands of fans attending its games, University of Wyoming Athletics is the state’s #1 sports organization. The only four-year institution of higher education in the state, the university has an enrollment of over 13,000 students.
The official launch of Powerball® and Mega Millions® sales by the Wyoming Lottery is August 24. For more information about where tickets will be sold, visit www.wyolotto.com.
University of Wyoming Sports Properties is a property of Learfield Sports, which manages the multimedia rights for 99 collegiate properties and titles the prestigious Learfield Sports Directors’ Cup with award co-founders NACDA and USA Today. Learfield’s rights encompass numerous content distribution platforms to deliver the passion of college athletics across radio, television and digital networks to fans globally. For more about its 40-year history and collegiate portfolio, visit www.learfieldsports.com.