Digital Platform Oversees 68 Launches; Adds New Collegiate Partnerships

SYRACUSE, N.Y. – SIDEARM Sports, a Learfield Sports’ company and one of the leading digital platforms serving over 750 collegiate athletic programs, reports record growth leveraged by enhanced design, technology and innovation as announced today by President and CEO Jeff Rubin.

Attributing to SIDEARM Sports’ recent growth are newly established partnerships with collegiate entities such as the Heisman Trophy, The Citadel, Hofstra, Northern Colorado, Coppin State and Xavier (LA) – all looking to tap into the company’s customized web, social media, design and/or mobile content services offerings. These signings come on the heels of SIDEARM and Hootsuite announcing the integration of services to their respective portfolio of clients as well.

In addition, SIDEARM Sports has launched a total of 68 new and redesigned collegiate sites for the start of the 2014-15 school year. Some of these collegiate institutions receiving a redesign or completely new website by SIDEARM have included Middle Tennessee, UNC Wilmington, Drury, James Madison, the Colonial Athletic Association and the American Athletic Conference.

“Without a doubt, this has been an exciting season and an overall record first half of any calendar year for our company,” said Rubin, who founded SIDEARM Sports in 2001. “Our clients are exceptional, and we are grateful for their business and sharing our name with their contemporaries. We’re intentional about continually improving upon what we do every day in order to deliver the absolute best product available.”sidearm-sports

SIDEARM offers its clients an easy-to-use interface, allowing schools to customize their content streams and digital presence. Having SIDEARM as part of Learfield’s collegiate businesses has added a complementary, strategic service that is now offered to its 99 university partners.

“As part of our own strategic growth plan, we look to join forces with companies that could benefit our collegiate partners, and with all certainty, we made the right choice in SIDEARM,” said Learfield Sports’ COO Marc Jenkins. “It’s no surprise they are experiencing remarkable growth. We recognize what an asset they are to their clients, led by their unmatched support and service. We’re proud to have SIDEARM as part of Learfield and expect the upward tick to continue.”

About SIDEARM Sports
SIDEARM Sports, the leader in collegiate athletic web solutions, provides the software and technology that powers websites, mobile applications, live stats, social presence and video streaming for more 750 colleges/universities across North America. Notable clients include University of Texas, University of Kansas and Syracuse University, as well as the American Athletic Conference, the Sun Belt Conference and the Southland Conference. For more information, visit

About Learfield
In its four decades, Learfield has developed trusted, long-term relationships with some of the most revered institutions and associations in the world of collegiate athletics. Learfield Sports manages the exclusive multimedia rights to nearly 100 collegiate properties in the country and has prominence in all of the major conferences. Learfield’s rights encompass all athletic department media and sponsorships components, including stadium signage and numerous content distribution platforms. The company also offers its college partners with licensing and trademark consulting, concessions and hospitality services and professional ticket sales, and it titles the prestigious Learfield Sports Directors’ Cup. To learn more, visit