Coca-Cola, Area Restaurants Reward Fans in Branded Apparel
RALEIGH, N.C. – NC State Athletics and Coca-Cola Bottling Company Consolidated today announced the return of “Red Fridays”, which launched last year to provide Wolfpack fans an opportunity to earn 10 percent off their food order at more than 20 area participating restaurants.
The 2014-15 “Red Fridays” kicks back into gear on Friday, August 29, at nearly 40 restaurant locations in the greater Triangle area including Raleigh, Cary, Garner, Morrisville, Wake Forest and Clayton. The “Red Fridays” exclusive offer awards any Wolfpack fan who is wearing the school’s branded apparel the 10 percent discount each and every Friday through May 2015. Fans can visit www.gopack.com/redfridays via NC State’s official athletic website to see a comprehensive list of all participating restaurants.
“We’re happy to be able to bring back the ‘Red Fridays’ program for our incredibly loyal Wolfpack fans,” said Chris Boyer, NC State Senior Associate Athletics Director for External Operations. “It’s been a pleasure working with Coca-Cola for so many years, and ‘Red Fridays’ is another creative way we are pairing our two brands and showing our appreciation to Wolfpack Nation every Friday from now until next May.”
“We are absolutely thrilled to bring this back for fans during the 2014-15 athletic season,” said Shannon Voorhees, Marketing, Sponsorship & Activation Manager for Coca-Cola Bottling Co. Consolidated. “Coca-Cola’s rich tradition with NC State is only leveraged by our dual ‘red’ tie and we’re honored to have this unique affiliation.”
The “Red Fridays” initiative will be jointly managed by the NC State Trademark Licensing Office and Wolfpack Sports Properties, the Raleigh-based joint venture of Learfield Sports and Capitol Broadcasting Company that develops corporate partnerships and manages the operations of NC State’s comprehensive rights program including signage, event marketing, radio play-by-play and coaches’ shows, television coaches’ shows and official athletic web site sponsorships.