JELL-O KICKS OFF COLLEGE FOOTBALL SEASON WITH NEW UNIVERSITY MOLD KITS
Show School Spirit with Jell-O Jigglers Roster of 20 Teams
NORTHFIELD, Ill. – Just in time for football season, Jell-O is launching 16 new Jell-O University Mold Kits that celebrate college teams around the country. Available in August, each kit will contain two trays of school logo or mascot molds, along with boxes of Jell-O gelatin in team colors. Fans can “fun things up” and show school pride by serving Jell-O Jigglers® of their favorite team on game day.
Building on the popularity of their 2013 launch featuring four schools- University of Arkansas®, University of Florida®, University of Michigan® and The University of Texas®- Jell-O is collaborating with 16 new schools for the 2014 lineup:
– University of Alabama®
– University of California- Los Angeles®
– University of Southern California®
– University of Georgia®
– Florida State University®
– University of Iowa®
– Louisiana State University®
– Michigan State University®
– University of Missouri®
– University of North Carolina®
– University of Oklahoma®
– The Ohio State University®
– University of Oregon®
– University of Tennessee®
– Texas A&M University®
– University of Wisconsin®
“We are excited to fun up tailgates and viewing parties with our expanded line of University Mold Kits,” said Hermés Risien, Jell-O Brand Assistant at Kraft Foods. “College football fans will score a touchdown at their tailgates with these delicious Jell-O treats.”
Jell-O University Mold Kits will be available at grocery stores, mass merchandisers and Amazon.com at a suggested retail price of $5.99. To integrate marketing and licensing assets at the participating schools, Jell-O connected with IMG College, Learfield Sports, Michigan State Athletics, USC Sports Properties, a division of FOX Sports, and LSU Sports Properties, a division of CBS Collegiate Sports Properties. As part of the program, fans at each school will have an opportunity to take home a mold kit on game day.
ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America’s largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. The company’s iconic brands include Kraft, Capri Sun, Jell-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta. Kraft’s 22,500 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor’s 500 and the NASDAQ-100 indices. For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.