DENVER – The Denver Toyota Dealers Association is kicking off the new collegiate school year with the announcement of its partnership with the University of Colorado Athletic Department. The new partnership will cover the 2014 – 2017 athletic years giving students, alumni and fans alike year-round exposure to the Toyota brand.
The new Toyota-CU press backdrop was unveiled on CU’s media day this August. Additionally, Toyota will have a large on-site presence at the first home football game inside Balch Fieldhouse, a family-friendly area inside Folsom Field.
“The Denver Toyota Dealers Association is thrilled to launch a partnership with CU Athletics! Our six Neighborhood Toyota Stores continually strive to enhance the communities where we live and work,” shared Larry H. Miller Boulder Toyota General Manager and Denver Toyota Dealers Association spokesman Steve Doersam. “We feel great about supporting CU’s teams and student-athletes, while also being able showcase our exciting new lineup of Toyota vehicles at select games. We are grateful for this opportunity – Go Buffs!” added Doersam.
“We are excited to partner with one of the most recognized vehicle brands in Colorado,” said CU Athletics Director Rick George. “It is essential that we continue to grow our corporate support for CU Athletics to be successful. We are very grateful for Toyota’s involvement with the Buffs and look forward to delivering tremendous value to them for their investment.”
The Toyota partnership was secured and is managed by the University’s athletic multimedia rights holder, Learfield Sports’ Buffalo Sports Properties.
About the Denver Toyota Dealers Association
The Denver Toyota Dealers Association is a group of 6 Toyota dealerships that work collectively on mutually beneficial business endeavors. The 6 Neighborhood Toyota Stores are: Groove Toyota in Englewood, Mountain States Toyota in Denver, Stevinson Toyota East in Aurora, Stevinson Toyota West in Lakewood, Larry H. Miller Toyota in Boulder and AutoNation Toyota Arapahoe in Centennial.
About CU Athletics
The University of Colorado is an NCAA Division I institution that competes in the Pac-12 Conference, also known as the Conference of Champions with more than 460 NCAA titles among its members. Located in Boulder, Colorado, its athletic teams are known as the Buffaloes (Buffs for short), and the school sponsors 17 varsity sports. CU has claimed 26 national championships, claiming both a skiing and cross country title in the past two years. The Buffaloes have also produced 80 Olympians, boast five Rhodes Scholars, a Heisman Trophy winner and more than 700 first-team All-America honors in its 125-year history. Buffalo Sports Properties oversees CU Athletics’ corporate partnerships and manages all aspects of the comprehensive rights program including signage, event marketing, radio play-by-play and coaches’ shows, and official athletic web site (CUBuffs.com) sponsorships.