South County Orthopedics Agrees to Multi-Year Deal with Learfield Sports’ Rhody Sports Properties
KINGSTON, R.I. – The University of Rhode Island Athletic Department, The Thomas M. Ryan Center, The Bradford R. Boss Ice Arena and their multimedia rights holder, Rhody Sports Properties of Learfield Sports, are pleased to announce a multi-year agreement with South County Orthopedics.
The Official Orthopedic and Sports Medicine Provider for the University of Rhode Island Athletic Department, South County Orthopedics has committed to continuing its support of the Rams for three years beginning on July 1, 2014 and running until June 30, 2017.
“South County Orthopedics is proud to continue its partnership which started more than 30 years ago with the University of Rhode Island Athletic Department,” Dr. Michael Bradley said. “As the Official Orthopedic and Sports Medicine provider, we help Rhody’s athletes return from injury so that they can compete at the highest level against some of the elite collegians in the country. We are happy to be able to support the Athletic Department at URI in continuing with its track record of success with its scholar-athletes.”
The partnership stretches from the fall to the spring, offering South County Orthopedics exposure through the Rams’ Official Athletic Website, GoRhody.com, through radio on the Rhode Island Sports Network, through print, through static and digital signage at each of URI’s primary athletic venues, and through hospitality opportunities. Additionally, South County Orthopedics will don co-branded, Adidas apparel during its coverage of URI Athletic events.
“URI Athletics has enjoyed a long standing partnership with the team of physicians at South County Orthopedics,” said Rhody Sports Properties General Manager, Daryl Jasper. “Their team of physicians are extremely visible and present with all of our sports teams at their respective competitions, and they work closely with Kim Bissonnette and his team of trainers to insure the safety and well-being of our customers, the student-athletes.”
“Rhody Sports Properties is thrilled to provide a unique set of marketing assets over a three-year period,” Jasper added, “This will help South County Orthopedics grow its business and leverage its brand equity as the Official Orthopedics and Sports Medicine Provider for URI Athletics.”
Rhody Sports Properties (RSP), a property of Learfield Sports, is the exclusive multimedia rights holder for University of Rhode Island Athletics, The Thomas M. Ryan Center and the Bradford R. Boss Ice Arena. RSP offers integrated marketing, advertising and promotional programs designed to reach Rhody fans and alumni throughout the state of Rhode Island. Sponsorship opportunities include: Rhody basketball radio and television broadcasts, signage and videoboards, corporate suites and hospitality, retail and in-arena promotions, print advertising and advertising through GoRhody.com.