SOUTH ORANGE, N.J. – The Seton Hall Athletic Department and its multimedia rights holder, Learfield Sports’ Seton Hall Sports Properties, announced today that Nielsen Dodge Chrysler Jeep Ram has signed a multi-year corporate partner agreement with the Pirates.

A primary component of the relationship taps Nielsen Dodge Chrysler Jeep Ram as “Official Car Dealership of Seton Hall Athletics”. This exclusivity also provides the dealership naming rights to the “Nielsen Dodge Courtside Zone” at all home Seton Hall Men’s basketball games. Additionally, Nielsen will receive significant exposure through on-campus activation, dominant in-arena signage during all home men’s basketball games, signature events and visibility across numerous Seton Hall digital, radio and social media platforms.

“It is a tremendous opportunity to partner with Nielsen Dodge Chrysler Jeep Ram and align Seton Hall Athletics with another industry leader,” said Director of Athletics Patrick Lyons. “Nielsen Dodge has established a sterling reputation in the region through the excellent service it has provided customers for many years. We are excited to begin this partnership and look forward to the unique engagement opportunities associated with it.”

Nielsen’s partnership, effective with the start of the 2014-15 athletic season, also allows for an exclusive fan-driven event to be held at its East Hanover showroom featuring Seton Hall athletic administrators, players, alumni and numerous men’s and women’s basketball coaches.

“Nielsen Dodge Chrysler Jeep Ram is extremely excited about being “the official car dealership of Seton Hall University. Nielsen Dodge Chrysler Jeep Ram prides itself on supporting the local community and we are honored to have the opportunity to partner up Seton Hall and our new store Nielsen Dodge Chrysler Jeep Ram in East Hanover,” said Bill Snouffer, GM of the dealership. “Our organization has been selling and servicing cars and trucks in Northwest NJ for 40 years, I personally have been with the company for 34 years. We fully understand the importance of customer service and the relationships we’ve built with our partners over the years. We look forward to the opportunity to serve the Seton Hall Community, its student body, alumni, and their family and friends. Go Pirates!!!!”

About Nielsen Dodge Chrysler Jeep Ram Nielsen Dodge Chrysler Jeep Ram is located at 175 Route 10 in East Hanover, N.J. For more, visit

About Seton Hall University One of the country’s leading Catholic universities, Seton Hall University has been a catalyst for leadership — developing students in mind, heart and spirit — since 1856. Home to nearly 10,000 undergraduate and graduate students and offering more than 80 rigorous majors, Seton Hall’s academic excellence has been singled out for distinction by The Princeton Review, US News & World Report and Bloomberg Businessweek. Seton Hall, which embraces students of all religions, prepares its graduates to be exemplary servant leaders and caring global citizens. Its attractive main campus is located in suburban South Orange, New Jersey, and is only 14 miles by train, bus or car to New York City, offering a wealth of employment, internship, cultural and entertainment opportunities. The university’s nationally recognized School of Law is prominently located in downtown Newark. Seton Hall is a founding member of the BIG EAST Conference and sponsors 14 Division I men’s and women’s athletic teams. For more information, visit and

About Seton Hall Sports Properties Seton Hall Sports Properties is a property of Learfield Sports, which manages rights for 99 collegiate properties. Learfield’s multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics across radio, television and digital networks to fans globally. To learn more about the company’s collegiate portfolio and 40-year history, visit